The Australian Marketing Institute (AMI) has been travelling across Australia this November and December with industry leaders to discuss the future of the profession in anticipation of the new year. As part of their annual Read More
The AMI has negotiated a heavily discounted CMO Council premium content subscription offer for AMI Members with savings of over $AU400. This influential marketing think tank based in the United States curates global market insights and publishes best Read More
The Australian Marketing Institute (AMI) recently announced the launch of their AMI Marketing Expert Program, in partnership with Deakin University. Using Deakin’s Professional Practice credentials for the assessment of marketing capability, the AMI Marketing Expert Read More
Focusing on what customers want or need has driven many of Amazon’s most profitable business moves, Rachel Premack from Business Insider Australia writes. Amazon has 14 leadership principles that guide its employees’ business decisions, but founder Read More
Stories are all about the emotional connection they build, writes Michael Brenner from Marketing Insider Group. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our Read More
Mark Jones, the CEO and Chief Storyteller of Filtered Media, talks us through the importance of ‘Belief Moments’ for effective brand storytelling. Back in 1994 a man called Jeff Bezos discovered this thing called the Read More
After four rewarding years at the helm of AMI, I announce I will be stepping down as CEO on December 1 2018 to commence the next chapter of my career. It has been a privilege Read More
Awards a window on professional marketing I had the pleasure of attending the AMI Awards for Marketing Excellence on 10th of October in Sydney. Being surrounded by so many talented individuals and teams reminded me Read More
Wednesday night marked the 2018 AMI Awards for Marketing Excellence Gala Dinner. Now in its 36th year, the AMI recognises professional excellence in marketing practice across diverse customer, budgets and strategic approaches. This year more Read More
Mark Jones, the CEO and Chief Storyteller of Filtered Media, talks us through the importance of belief moments for customers’ behaviour change in marketing. I love buying new cars. It’s not just the lure Read More
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