We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is Read More
Welcome to the December edition of the Australian Marketing Institute Chair Report. The last couple of months have been huge for the Institute. Since my last report in August the team have been busy creating Read More
The Australian Marketing Institute celebrates its accomplishments for 2019. Since 1933, AMI has been supporting progress in the careers of our members and advancing the marketing profession. The past year in particular, has been a Read More
The Internet of things (IoT) is no longer some far off future prediction borne from the minds of sci-fi enthusiasts. IoT, the connecting of any electronic device to the Internet, is well and truly here. Read More
Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, tradeshows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that Read More
What’s on the horizon for professional development (PD) in 2020? ASAE’s Professional Development Section Council emailed a survey to PD professionals with the goal of better understanding how associations are keeping up with new and emerging trends. Read More
Ky Wilson General Manager of Membership & Marketing at APPA, the largest and most influential promotional products association in Australasia, has been named the winner of a Silver Female Executive Stevie® Award, a Bronze Female Read More
As business people, we spend a lot of time online every day — reading and responding to emails, collaborating with team members, catching up on the news or conducting research. While we might use it everyday, Read More
What is your presentation strategy? While most businesses can achieve reasonable success with basic PowerPoint presentation techniques and marketing, when it comes to strategically aligning the two, frustration can occur. PowerfulPoints CEO, Lee Featherby, knows all Read More
Knowing the right questions to ask, the tools to use and how to strategise will help take your event to the next level. This is part of what the opening panel session at The Business of Read More
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