If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your Read More
People tend to focus on reputation when things go bad rather than considering why your reputation matters when things are good. Research has proven that customers like to buy from companies that have a good Read More
Compliance on privacy and the potential for a data breach is one of the single biggest risks facing organisations in 2018. That risk is multiplying every day as consumers demand greater protection and regulators adopt Read More
“As a business and a nation, our relationship with China is critical to our future economic prosperity. So, the question is not whether you can afford to do business in China, the question is can Read More
AFTRS SHORT COURSES IN SYDNEY & CANBERRA “The course was amazing, really thought provoking, practical and hands-on to solve a specific situation.” A world leader in storytelling, the Australian Film Television and Radio School (AFTRS) brings Read More
When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bode well for anyone. Maybe it would make sense to post a small, throw-away story at a time Read More
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your Read More
Resilience is a skill you can learn When it comes to the school of hard knocks, Sheryl Sandberg is, sadly, a star pupil. The Facebook executive and Lean In author got a tragic master class in resilience and bouncing Read More
Delight your customers with experiences exceeding expectations. Don’t miss Strativity’s next Customer Experience Certification Program, delivered by Brad Meehan, MD, Strativity, on May 2nd & 3rd 2018, Sydney. Register here! Making Customer-Centric Strategies Take Hold An excerpt Read More
Professor Scott Galloway gives us brilliant insight on building an audience – not just traffic – with engaging content. See more of his work on the L2Inc YouTube channel.
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