Roll of Honour for Members – August 2018

August 23, 2018 0

We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is Read More

Launch Your Marketing Career Event Series

August 21, 2018 0

  Founded by Nina Christian (Director, Braveda) in March 2018, The ‘Launch Your Marketing Career (LYMC)’ Facebook group has acquired more than 1900 members! The Launch Your Marketing Career Event Roadshow was founded with the Read More

Chair Report: August 2018

August 20, 2018 1

Remaining relevant and valued Remaining relevant and valued is a key challenge for any professional membership organisation. I recently read with interest a thought leadership paper, ‘Relevance and Professional Associations in 2026’*, which concluded (in Read More

Australia’s First Cognitive AI Media Buying Platform

August 16, 2018 0

Paul Wallbank from Mumbrella  recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More

Email and Mobile Metrics for Smarter Marketing

August 10, 2018 0

IBM Watson Marketing‘s 2018 Marketing Benchmark Report examines email and mobile marketing messages sent by several thousand brands in 2017.  The report includes mobile marketing metrics data as well as email marketing metrics, establishing benchmarks for customer Read More

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