It’s been eight months since the world’s biggest advertiser, Procter & Gamble, put advertisers, media and technology companies on notice to clean up the $US200 billion ($253 billion) digital media supply chain. Some forecasts, including Read More
The Australian Marketing Institute is the preeminent industry association for marketeers in Australia, and each year they celebrate excellence through their awards programme, including an individual category of Certified Practicing Marketer (CPM). It was indeed an honour Read More
WILL YOU BE AN AGENT OF EFFECTIVE CHANGE MANAGEMENT? The Harvard Change Management Business Simulation – Power and Influence, is the ultimate simulation ‘workshop’ offering immersive change management education via a practical real-world application. More Read More
Welcome to our new Members and partners especially our Certified Practising marketers. Well the AMI National Awards night was a great success hosting 500+ of the cream of Australian marketing talent to recognise excellence in Read More
Through 12 months of effective work, the AMI has continued with the strategic transformation program that the Board and Management commenced two years ago. I was delighted to report at the AGM on 18 October, Read More
Bureau of Meteorology, QIC – Robina Town Centre and Curtin University among major award winners at Gala Presentation Dinner, The Grand Hyatt Melbourne Australia’s leading marketing professionals have gathered inside The Grand Hyatt Melbourne to Read More
“The AMI is our peak body for marketers, responsible for the continued training and development of both current and future marketers in Australia. Represented by the brightest and most talented individuals in our country, I Read More
Professional development workshops and competitive online real-world business simulations now readily available to marketing executives and teams The Australian Marketing Institute (AMI) and S P Jain School of Global Management have entered into an exciting Read More
The big five agency holding companies are so deeply mired in surcommissions and client distrust that media agencies as a whole face an existential crisis. Last week saw the great and the good of the Read More
Back in June, Carolyn Coyne, global creative strategist at Facebook, talked about video at a conference. She revealed that users watch Facebook videos for only 5.7 seconds on average. And 75 percent of those views Read More
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