Launch of RMIT’s micro-credentials

November 22, 2017 0

On 23 October 2017, AMI board and state committee representatives attended the launch of RMIT’s ‘micro-credentials’, in partnership with SBS. Micro-credentialing is the process of earning a micro-credential, which are similar to mini-degrees or certifications Read More

Genius media placement or programmatic stumble?

November 20, 2017 0

A National Australia Bank (NAB) ad runs alongside a story of a regulator’s enquiry into a competitor (CBA). Is this taking advantage of a competitor’s misfortune and therefore genius media placement, or is the regulator’s announcement Read More

Chris Melotti wins NSW CMO of the Year 2017

November 20, 2017 0

Content copywriter and marketing consultant Christopher Melotti of Melotti Media has been awarded the CMO of the Year at the 2017 NSW State Awards and 2018 Prediction Series last 15 November 2017. Chris shares his success Read More

Why you should measure advertising’s plausibility

November 20, 2017 0

Brands need to understand how advertising claims coexist with consumers’ underlying associations in order to produce effective creative that is believable and relevant, according to a trio of researchers. Writing in the current issue of Read More

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