Original article published in UniSA Business School’s unisabusiness magazine. When Old Spice launched their ‘Smell Like a Man, Man’ campaign in 2010, no one could have predicted its success. Overnight, the 70-year-old brand became a Read More
Register for an AMI workshop before May 17, 2017 for your chance to win a ticket to the 2017 World Business Forum Sydney! We’re giving away four tickets to the World Business Forum to be held Read More
Now is a great time to gain some valuable industry-recognised expertise from top industry experts! The AMI is giving you 15% off any IQ marketing courses or certificates when you use code IQEASTER17 at checkout by midnight on Read More
The Australian Marketing Institute, in conjunction with Vision Critical, recently completed a study* amongst 244 marketers to gain an understanding of the current status of VoC programs in Australia. The key findings were stunning. Here are Read More
98% of Australian companies believe digital is important to their success. Why then are Australian businesses still struggling to implement digital? After 4 years as an award-winning agency, ntegrity has seen that the best strategies, Read More
Being a Certified Practicing Marketer (CPM) adds value to my profession as an Academic who work at RMIT University. Marketing is an applied and practice-based discipline. It is important to me that my work is Read More
Greetings to all and a warm welcome to our new members! Since my February update to you, we have welcomed hundreds of new Members and Certified Practicing Marketers. As the peak professional association for Marketing Read More
Rohit is a senior leader with over 16 years’ experience in strategy, customer experience and business growth. Rohit is driven by curiosity and powered by passion to solve problems that truly make a difference to Read More
A perfect and affordable Easter gift this year is 6 months membership with the Australian Marketing Institute (AMI) for only $99 (inc GST). AMI has advanced the marketing profession since 1933, and today is Australia’s Read More
We would like to invite you to take part in the 2017 EMV Mentoring Program! The Emerging Marketers Mentoring Program connects young Victorian marketers with accomplished marketing professionals. The program exposes aspiring professionals to advice, Read More
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