Why you should measure advertising’s plausibility

November 20, 2017 0

Brands need to understand how advertising claims coexist with consumers’ underlying associations in order to produce effective creative that is believable and relevant, according to a trio of researchers. Writing in the current issue of Read More

Why there are so few women CEOs

November 15, 2017 0

More than 40 years after women began pouring into the workplace, only a handful have made it all the way to the top of corporate America. The percentage of chief executives of Fortune 500 companies Read More

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