One of the core principles of digital transformation is that it is meant to improve customer experience. But at the end of the day, humans are … wait for it … humans. Which means successful digital Read More
Robert Schwartz and Carolyn Heller Baird, global leaders of IBM Institute, have conducted an executive report for Artificial intelligence (AI) towards customer experience. AI is unleashing a new approach for customer experience (CX) strategy, design and development. Read More
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