While finishing my third and final year of university, I completed an internship with The Australian Marketing Institute. The remote internship, where I connected with my mentor over Zoom was an amazing opportunity. It opened Read More
In many ways, in many markets, today’s global pandemic has reset the game board. Now brand leaders are forced to regain lost ground, while brand laggards willing to act quickly, decisively and boldly have Read More
Price Waterhouse Cooper has released its report ‘Australia Rebooted’ which discusses resetting Australia’s economy after Covid-19. Covid-19 has had significant impacts on businesses both globally and in Australia. The future of Australia’s economy relies on how Read More
The world has significantly changed since Price Waterhouse Cooper conducted their 23rd Annual Global CEO Survey in October 2019. The issues CEO’s have identified are important to address in a COVID-19 era where the key Read More
The current Covid-19 crisis has meant that many of us are now remote working, from the comfort of our homes. Video collaboration has become an increasingly utilised component of both business and social interactions. The ability Read More
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to Read More
The following is not another run-of-the-mill coronavirus update I assure you, but my observations as a marketer and how to harness branding opportunities without compromising on integrity in your crisis communication writes Kimberley Lim, Deputy Read More
Do you worry about keeping your website secure from hackers? In these unprecedented times, it’s easy to let the monstrous challenges we’re facing distract us from mundane or routine tasks – like practising good cyber hygiene. Read More
Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. Read More
Right now – everyone is at home. Sure, it’s a terrible situation happening globally at this time. But, your customers are at home, and they’ve got more time and fewer distractions than ever before. This means they’re Read More
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