Modern Marketing is a moving target, and many young marketers, especially graduates, are feeling overwhelmed and frustrated. The real world of employment in the field of marketing is more difficult than expected. This submission looks Read More
RSPCA Queensland (RSPCA QLD) partnered with Liquid Interactive to create a social media campaign that changed the way people perceive rescue bull-type dog breeds, while debunking the myths surrounding these dogs and encouraging positive conversation about Read More
Customer Retention, a term that is very easy to understand but a challenge for marketers to maintain in today’s time. Global technology company Pitney Bowes needed to drive customer retention in the location intelligence space. Read More
As digital channels continue to claim a growing share of audiences’ attention, organisations are increasingly turning to digital marketing tactics to grow sales, and build long-term brand awareness. With these new opportunities comes a new Read More
Today’s business world is far more about communities and relationships and far less about transactions. The companies that get this, at the deepest level, are exhibiting the kinds of behaviours that genuinely build trust. Amidst the exposing investigation into the banking sector, Deloitte highlights Read More
The Royal Commission has issued its Final Report comprising 76 recommendations. To date, most market commentators have been underwhelmed, observing that the Commission stopped short of explicitly making some of the most prescriptive recommendations some Read More
According to APPA Australian Promotional Products Association research, in hard economic times Promotional products provide affordable, accountable, measurable advertising. Now more than ever, marketers need to reward and build brand loyalty. It is important to continue Read More
We hear a lot about a shift towards a “gig economy” and a world in which work is more fluid and working patterns more flexible. While a more elastic workforce brings advantages for both workers Read More
Creative minds are EVERYTHING in the world of Marketing. Who knew a playful interactive mobile game could raise more awareness about Canberra? The ACT state winner of AMI’s 2018 Tourism and Hospitality Marketing award, VisitCanberra, Read More
Originally written for Bandt, in this opinion piece, former GM and founder of Colloquial Australia for J.Walter Thompson and lecturer at Macleay College Zeina Khodr (pictured below) discusses why marketers need to think beyond ‘marketing’ their Read More
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