Planning ahead for the future
For all marketers, growth and development should always remain at the front of their minds when considering individual and collective skills. Read More
Inspire Me
Insight Means Cause and Effect
A recent study we conducted ascertained that by developing a new communication strategy with customers, it would impact and improve 8 other measures of importance and dissatisfaction to customers, and significantly increase loyalty. Read More
Membership Spotlight: Michelle Fifi
“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi Read More
Member Spotlight: Samantha Gould
“I love being a member of Australian Marketing Institute (AMI), being part of a wider community of like-minded people that deal with similar situations in day-to-day work life. It’s a great chance to connect and network with new people. ” Read More
Building your Career as a Marketing Leader
“T-shaped skills refer to a special type of qualities that make an employee valuable to an organisation. A T-shaped individual possesses excellent knowledge of, and skills in, specific areas of marketing and is good at working with others in a collaborative way.” Read More
Member Spotlight: Kathy Swaffer
“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’ Read More
Member Spotlight: Edward Zia
The years of AMI training and more really paid off and I loved it. All of the knowledge, connections and encouragement the AMI gave me totally stacked up. This allowed me to really succeed and win big. Love their work and I highly recommend them. Be it you’re a student starting out or at the top of your industry; they have value to offer everyone. Read More
Emerging Marketers Q&A: Kristie Atkins and Brittany Gann
Whether you’re a mentor or a mentee, the benefits of mentoring are undeniable. The Australian Marketing Institute’s Emerging Marketers Mentoring Program offers a comprehensive 7-month guided program which provides participants with a unique opportunity to Read More
Member Spotlight: Leah Webb
Being a part of AMI’s Emerging Marketers Program in 2021 has helped me focus on my own career path. It’s something we all know we should do but often put on the backburner. Having a mentor and dedicated time to think about career planning really brings your goals to the forefront. Without AMI I might not have finally taken that leap and I appreciate the program giving me the perspective and push I needed Read More
Emerging Marketers Q&A: Amanda Mackinnon and Jingting REN
Jingting (Michelle) REN and Amanda Mackinnon are in Hobart. They built a strong relationship over the course of the mentoring program and continue to stay in touch. What did you learn from your experience in Read More