Marketing is evolving everyday as new advancements in technology augment its capabilities, and Artificial Intelligence, or AI, is absolutely no exception. While AI is often considered something of a fantasy, it is in fact, already Read More
I have been working in marketing for 37 years so far. The first 17 were in the corporate world covering positions in marketing, logistics, purchasing and administration. For the past 20 years, I have been Read More
Sarah Zanker is an Account Director at Colmar Brunton, one of Australia’s leading Market and Social Research agencies. Sarah is a trained marketer and business coach, with extensive experience conducting marketing research projects across most Read More
Are you Australia’s best Digital Marketer? How are your digital media skills? TAKE THE CHALLENGE AND PIT YOUR ABILITIES AGAINST THE BEST OF AUSTRALIAN MARKETERS What is business simulation? Simulations immerse you in the subject and Read More
For Japanese workers in big cities, a typical work day begins with a state called sushi-zume, a term which likens commuters squeezed into a crowded train car to tightly packed grains of rice in sushi. The Read More
Today, a brand’s success is tied to delivering high-quality, multichannel content experiences. But with content production needs outpacing available budgets, marketers are forced to “do more with less”. Each year, we survey over 200 marketing Read More
In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and attractiveness. The annual event in Cologne Read More
Facebook’s Sheryl Sandberg has suggested the rise of digital and mobile is leading to the collapse of the marketing funnel. Speaking at ad tech conference Dmexco in Germany today (13 September), Sandberg told delegates: “The Read More
So many forces are bearing down on global media agencies that many of them will be unrecognisable in five years. Transparency has been the most immediate challenge. Too many media agencies boosted margins from opaque Read More
As mobile gains more capabilities and access to company data, mobile devices continue to play an important role in how workers do their jobs. Information workers are no longer tied to their PCs — smartphones, Read More
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