The AMI Board is very much a ‘working Board’ that adds value based on the diverse skills and expertise that directors bring to the Board. It’s not just about being a good marketer. A good board is a balanced team with complementary skill sets that work together to make the most effective decisions for the organisation. It is the full participation of every director that contributes the most to the effectiveness of a Board and management of the organisation. Read More
Loyalty, promotions, rewards and incentives leader Think Wink Pty Ltd (“Wink”) is welcoming a new Chief Executive Officer as it begins the next phase of its exciting growth. Read More
Technologies that were once the stuff of science fiction shelves in public libraries have become integral part to our daily lives, from voice-activated virtual assistants to recommendation algorithms shaping our online experiences. This AI boom has led many to ask the question: Are we at the peak of AI euphoria, or is this just the beginning of our robot overlords’ rise to power? Read More
Arid Zone has won four categories at the 2023 APPA (Australasian Promotional Products Association) Awards Night held in Sydney last week for their collaboration with Coors (Good Drinks Australia), TCL (via Agency Clutch Media) and the Victorian Department of Education. Read More
Written by Andrew Thornton, AMI Chair. I recently read an article in an Asian business magazine where the author opened with the gambit: ‘there’s no such thing as AI…yet’. The author went on the explain Read More
In today’s dynamic landscape of online visibility, securing a prime spot on Google’s search results has become a vital goal for businesses of all sizes and for many, is the holy grail of online success. This Read More
Overall, taking these opportunities to learn and grow as a marketer is something I find inspiring. Continually learning really boils down to keeping your mind and eyes open as much as possible each day, adopting and developing skills and techniques in everyday ways. Read More
Over the past 90 years, marketing has undergone significant change and massive transformation due to advancements in technology, shifts in consumer behaviour and the way we work in our profession. What follows are my top 10 shifts that have impacted the competencies marketers need to today and the way marketers go about building brands for growth. Read More
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program. Read More
In today’s competitive workplace, professional certifications are important for career progression as they add credibility to your expertise and standing as a professional marketer. Read More
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