Chairperson Report: December 2019

December 5, 2019 0

Welcome to the December edition of the Australian Marketing Institute Chair Report. The last couple of months have been huge for the Institute. Since my last report in August the team have been busy creating Read More

Australian Marketing Institute celebrates 2019

December 5, 2019 0

The Australian Marketing Institute celebrates its accomplishments for 2019. Since 1933, AMI has been supporting progress in the careers of our members and advancing the marketing profession. The past year in particular, has been a Read More

The Internet of Behaviours

December 4, 2019 0

The Internet of things (IoT) is no longer some far off future prediction borne from the minds of sci-fi enthusiasts. IoT, the connecting of any electronic device to the Internet, is well and truly here. Read More

5 Strategies for Increasing the ROI of Marketing Events

December 2, 2019 0

Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, tradeshows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that Read More

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