CPM Spotlight: Kathleen Griffiths
I have been working in marketing for 37 years so far. The first 17 were in the corporate world covering positions in marketing, logistics, purchasing and administration. For the past 20 years, I have been Read More
September 2017
CPM Spotlight: Sarah Zanker
Sarah Zanker is an Account Director at Colmar Brunton, one of Australia’s leading Market and Social Research agencies. Sarah is a trained marketer and business coach, with extensive experience conducting marketing research projects across most Read More
DIGITAL MediaPRO: An immersive simulation challenge
Are you Australia’s best Digital Marketer? How are your digital media skills? TAKE THE CHALLENGE AND PIT YOUR ABILITIES AGAINST THE BEST OF AUSTRALIAN MARKETERS What is business simulation? Simulations immerse you in the subject and Read More
Ikigai: A Japanese concept to improve work and life
For Japanese workers in big cities, a typical work day begins with a state called sushi-zume, a term which likens commuters squeezed into a crowded train car to tightly packed grains of rice in sushi. The Read More
The Cost of Creativity: Where and Why Brands are Investing in 2017
Today, a brand’s success is tied to delivering high-quality, multichannel content experiences. But with content production needs outpacing available budgets, marketers are forced to “do more with less”. Each year, we survey over 200 marketing Read More
Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel
In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and attractiveness. The annual event in Cologne Read More
Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel
Facebook’s Sheryl Sandberg has suggested the rise of digital and mobile is leading to the collapse of the marketing funnel. Speaking at ad tech conference Dmexco in Germany today (13 September), Sandberg told delegates: “The Read More
This is the start of a new era for media agencies
So many forces are bearing down on global media agencies that many of them will be unrecognisable in five years. Transparency has been the most immediate challenge. Too many media agencies boosted margins from opaque Read More
Mobile Vision 2020: The Impact of Mobility, The Internet Of Things, And Artificial Intelligence On The Future Of Business Transformation
As mobile gains more capabilities and access to company data, mobile devices continue to play an important role in how workers do their jobs. Information workers are no longer tied to their PCs — smartphones, Read More
Nearly half of millennials and gen x-ers don’t watch any traditional TV: study
Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science. Instead, this 47% is consuming TV content and Read More