The Australian Marketing Institute (AMI) has announced the national and state winners for the 2021 AMI Awards for Marketing Excellence at this year’s award ceremony. For 40 years, the awards have been providing an opportunity to celebrate individuals and organisations that have achieved extraordinary success from innovative and effective marketing practices.

Each of the 18-campaign categories and 9 special category submissions have been assessed by the industry’s most senior marketing leaders. Led by an independent judging panel of over 100 Certified Practising Marketers, the winners were determined by considering B2B and B2C metrics, success factors, as well as the link between strategy, execution and outcomes achieved.

2021 Winners highlights:

• McGrath Foundations revolutionary ‘The Virtual Pink Seat Campaign’ winning the coveted 2021 Campaign of the Year
• Claire Bennett’s ‘Original Tasmanian Timber’ campaign winning an astonishing four campaign category awards
• Australia Post Marketing Team for winning Marketing Team of the Year for their unique role in serving all Australian communities to thrive during COVID19
• David Koch being awarded the 2021 prestigious Sir Charles McGrath Award

Hosted by ex-journalist turned CEO, Kate Mills, the Gala also included special guest speakers, Tony Quarmby, from Northern Territory Tourism, who won Chief Marketing Officer and Campaign of the Year for 2020.  Chris Taylor, Chief Marketing and Experience Officer from Movember, and Marnie Baker, Chief Executive Officer, Adelaide and Bendigo Bank who won the prestigious 2020 Sir Charles McGrath Award.   

For more information about the AMI Awards for Marketing Excellence categories, the judging process and partnership opportunities, click here.

2021 AMI Award for Marketing Excellence Winners (National):

CAMPAIGN CATEGORIES

CATEGORY	ENTRY
Acquisition Marketing	Youfoodz Healthy Eating Made Easy
Brand Revitalisation	Claire Bennett Original Tasmanian Timber
Content Marketing	NAB Six Black Pens NAB Federal Budget 2020
Creativity in Brand, Product or Service Marketing	Visit Victoria Principle Media Group (PMG) SIRAP Motion Lab | MediaCom Click for Vic
Customer Experience Marketing	Steel-Line Garage Doors Digital Marketing Transformation
Event or Experiential Marketing	ISPT JLL | Trilogy Advertising & Marketing The 7 Wonders of Forrest Chase – Christmas 2020
Insight Driven Marketing	Claire Bennett Original Tasmanian Timber
Integrated Marketing Communications Program	Claire Bennett Original Tasmanian Timber
Loyalty And Retention	Study Adelaide Summer in Adelaide
Market and Consumer Research	Civil Aviation Safety Authority Know Your Drone
Not for Profit Marketing	McGrath Foundation The Virtual Pink Seat Campaign
Product or Service Revitalisation	Claire Bennett Original Tasmanian Timber
Public Sector Marketing	Queensland Health Khemistry Dear Mind
Small Budget Marketing	BMW Group Australia Lucio.AI My MINI
Social Change Marketing	Civil Aviation Safety Authority Know Your Drone
Social Media Marketing	QueenslandRail High Voltage Can Jump Phase Two
Sponsorship Effectiveness	Dexus ‘Leasing 101’ with the Sydney Swans
Student Achievement	Maham Fahar Qaiser Deakin University

SPECIAL CATEGORIES

CATEGORY	ENTRY
Certified Practicing Marketer of the Year	Kristie Atkins Jane Hillsdon
Chief Marketing Officer of the Year	Tom Woodward
Campaign of the Year	McGrath Foundation The Virtual Pink Seat Campaign
Emerging Marketer of the Year	Tiarna Pepall
Future Leader of the Year	Michelle Fifi
Life Member	Trevor Clark OAM Lynda Cavalera
Marketing Agency of the Year	Rocket Agency
Marketing Team of the Year	Australia Post Marketing Team
Sir Charles McGrath Award	David Koch

Click here to check out the 2021 official AMI digital Awards book and explore the winning national campaigns.

McGrath Foundation ‘The Virtual Pink Seat Campaign’ – 2021 Campaign of the Year

Inner Health Plus Double Strength Launch – QLD Product or Service Revitalisation

2021 AMI Award for Marketing Excellence Winners (State):

Category	Entry
ACT
Creativity in Brand, Product or Service Marketing	Lost In Translation – Defence Force Recruiting + VMLY&R + Universal McCann
Public Sector Marketing	Know Your Drone – Civil Aviation Safety Authority
Social Media Marketing	What Is Up – Defence Force Recruiting + VMLY&R and Universal McCann
NSW
Acquisition Marketing	Capital Chicks  – Cure Collective + Diabetes NSW & ACT
Brand Revitalisation	For Better Mental Health – Stride + Principals
Creativity in Brand, Product or Service Marketing	Can’t Wait To See You – Dexus
Customer Experience Marketing	Money & Life – Paper+Spark
Event or Experiential Marketing	Sydney SailGP 2020 – Milestone Creative Australia
Insight Driven Marketing	Where Babies Come From – Fiftyfive5 + Genea
Integrated Marketing Communications Program	The Hyde Park Barracks Reopening – Sydney Living Museums
Loyalty and Retention	Money & Life – Paper+Spark
Market and Consumer Research	Choose Adventure – Fiftyfive5 & Big Red Group
Product or Service Revitalisation	Revitalising loyalty to create Soulmates for Soul Origin – Customology + Soul Origin
Public Sector Marketing	NSW Government COVID-19 Citizen Campaign – NSW Department of Customer Service + NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS
Small Budget Marketing	Building an eCommerce Powerhouse During a Pandemic – Murmur + O Cosmedics
Social Change Marketing	Giving Cancer Patients a Voice – Paper+Spark + MSD Australia
Social Media Marketing	The Build-to-Rent Revolution Comes To Life On Social – Rocket Agency + LIV Mirvac
Student Achievement	Samiksha Chopade, Macquarie University
NT
Event or Experiential Marketing	New Year’s Eve 2020 at Darwin Waterfont – Darwin Waterfront Corporation
QLD
Brand Revitalisation	Inner Health – “Listen to Your Gut” – VMLY&R + Metagenics
Content Marketing	Driving a Positive Safety Culture – Sentis
Event or Experiential Marketing	The BGGS Science Learning Centre – Brisbane Girls Grammar School
Insight Driven Marketing	Just one and the fun’s undone – Queensland Health + Khemistry
Market and Consumer Research	Inner Health Whole Body Health – Metagenics Australia Pty Ltd, Inner Health + The New Spin + VMLY&R + Thrive Insights + Type & Pixel
Not for Profit Marketing	You Be You – Anglicare Southern Queensland
Product or Service Revitalisation	Inner Health Plus Double Strength Launch – Metagenics Australia Pty Ltd, Inner Health + VMLY&R
Small Budget Marketing	Ultrex Performance – Cali Social
Social Change Marketing	Dear Mind – Queensland Health + Khemistry
SA
Content Marketing	Future Adelaide – Department of the Premier and Cabinet + News Corp Australia
Customer Experience Marketing	Tourism Consumer Journey Wildlife Activation – South Australian Tourism Commission + Isobar + Wavemaker
Public Sector Marketing	COVID-19 Public Information Campaign – Department of the Premier and Cabinet + Showpony Advertising – Adelaide
Social Media Marketing	The Great SA Giveaway – JLL + Makris Group
VIC
Brand Revitalisation	Tassal – Switch it for Salmon – Havas Village + Tassal Group
Content Marketing	Navigating uncertainty during coronavirus – TelstraSuper
Customer Experience Marketing	World’s Largest Drive Thru (CHAP-DRIVE-THRU) – Chapel Street Precinct Association Inc. (CSPA)
Event or Experiential Marketing	The AURECONS 2020 Virtual Award Ceremony – Aurecon
Insight Driven Marketing	If you feel sensitive, feel QV – Ego Pharmaceuticals + Channel T – Lead Creative Agency + T Garage – Lead Research Agency
Integrated Marketing Communications Program	Click for Vic – Visit Victoria + SIRAP Motion Lab + MediaCom + Principle Media Group (PMG)
Loyalty and Retention	My QV Rewards – Ego Pharmaceuticals – QV Skincare + Stamp Me Loyalty Solutions
Not for Profit Marketing	You Haven’t Been Drinking Alone – Icon Agency
Social Change Marketing	You Haven’t Been Drinking Alone – Icon Agency
Social Media Marketing	Lemonade out of Lemons – Chapel Street Precinct Association Inc. (CSPA)
WA
Creativity in Brand, Product or Service Marketing	Change is here – Curtin University + AnalogFolk Sydney + Longreach Media
Integrated Marketing Communications Program	The 7 Wonders of Forrest Chase – Christmas 2020 – ISPT + JLL + Trilogy Advertising & Marketing
Product or Service Revitalisation	Central Park Transformation – Central Park
Public Sector Marketing	Taking Care of Local Business – WALGA
Student Achievement	Bonnie Imogen Stewart – Macquarie University

Submissions for the 2022 AMI Awards for Marketing Excellence will open in February next year. Are you currently running forward-thinking branding initiatives or phenomenal campaigns? Get the acknowledgement you deserve. Click here to submit your EOI for 2022.