Michael is the Co-Founder and Strategy Director at Yoghurt Digital, a digital marketing agency specialising in user behaviour research, customer data analysis and all things search. His role encompasses designing, developing and implementing digital strategies for the agency’s clients, as well as generating new business. With a background in client services at both traditional advertising and digital agencies, Michael has been privileged to work on the digital campaigns for household names like ANZ Bank, QBE Insurance, H&R Block, Converse, Seafolly and Forever New. Michael is also a guest-lecturer at the University of NSW and was recently named the winner of the Australian Marketing Institute’s “Future Marketing Leader” award.
How was winning the Future Leader of the Year in 2017 beneficial for my career?