A third of advertisers plan on freezing or reducing online display investment due to concerns over transparency and accountability, according to a recent study with the World Federation of Advertisers.
Join us for the next WARC Webinar: Driving greater Programmatic Transparency & Accountability on Tuesday 12th September, in which Ben Millar (Digital Director Ebiquity – Australia) will outline how to gain control over programmatic media.
- How advertisers can create better transparency
- The controls to put in place to protect your brand online
- How to become proprietors of your owned data
- How programmatic can evolve from its current state & future opportunities
Register for this webinar here.