Membership engagement on LinkedIn has grown by 50% year over year. Along with it, the number of people liking, commenting, and sharing content on the platform has doubled. LinkedIn, if the numbers are to be believed, is quickly growing into the largest B2B marketing platform in the world.
How does a brand capitalise on one of the most booming moments in LinkedIn’s history?
As marketing technology progresses, so too are the masses. Audiences – especially B2B audiences – are becoming increasingly savvy to digital marketing tactics of yesteryear. Today, what’s required to truly captivate your target audience is a strategic approach to your organic + paid presence online.
It’s no longer enough to focus on just paid or organic social. Nor is it enough to invest in both without integrating the two strategies. A robust organic + paid strategy is what sets apart the top companies on LinkedIn these days. It’s been said that organic is a flywheel for paid, the two working in tandem to boost the effectiveness of the other.
As LinkedIn continues to grow as a B2B marketing platform, it is time to take the opportunity to get ahead of the curve and take advantage of this new era of social media strategy.
Learn more at AMI’s practical workshop with Lucy Bingle, LinkedIn – Build your Brand and Create Business Opportunities
Brisbane or Virtual Classroom, Wednesday 22nd May 2019 – 10.00am – 12.00pm
Tips to building your brand’s perfect space
- Begin with a compelling organic presence
- Boost your reach and engagement via paid advertising
- Measure, learn, and optimize to drive more impact
Download the free Organic + Paid Playbook for the most effective strategy for marketing success on LinkedIn.
*This article was originally published by LinkedIn in June 2018.