Nugit has had the privilege of working with some of the biggest brands and agencies in the region, giving us insights on data trends and stories. As we draw closer to the end of the year, it’s clear that the data deluge that brands face shows no signs of slowing down.
Here are six data analytic predictions that we believe are slated to hit businesses in a big way as we usher in 2018.
Data is and will remain the top digital currency
Data is set to become an even bigger “currency” for businesses, with value to buy, sell or lose. Beyond the disruptions we have seen caused by next generation technology, new processes, business models, and even new organisations are looking at how to monetise data as an asset.
Preventing data lakes from being data swamps will remain a priority
Consumers will be expecting a more tailored experience as well as services. Delivering these requires an agile platform that can provide both analytical and operational processing, so brands will be looking for SaaS partners that can help manage this.
Data analytical skills will be on the rise
In order to do so, the right set of talents will be required. While data analysts are still in demand, the rise in machine learning within AI means software which provides some of these analytical skills will be readily available. They will be easier to use than some of the legacy systems we’ve seen in the past, which still require some degree of technical knowledge. Talent who will ask ‘why’ and search for meaning in the data beyond just the extraction of insights will be highly valued.
Read more from Dave Sanderson, CEO of Nugit, on Enterprise Innovation here.