With Australia’s population growing at a rapid pace and the urban footprint of our cities swiftly spreading, the commute is changing. Journeys are getting longer and the destination is harder to predict. With this trend likely to continue, it is important for marketers to understand how brands can own the commuter journey, not just the destination.
Adshel has released its latest commuter study focused on the daily commute of Australians. Here are their key findings:
- Australians now spend 60-72 minutes each day commuting, an increase of 33% in five years
- 75% of commuters see their daily journey as either ‘doing time’ or ‘down time’
- Commuters see out-of-home advertising as less intrusive and annoying, and more trustworthy than other advertising.
To get more surprising insights on how Australian commuters are feeling, what they’re doing and how they’re interacting with advertising throughout their journeys, download Adshel’s whitepaper HERE.