The AMI and ntegrity are proud to announce a new partnership

The Australian Marketing Institute (AMI) and ntegrity are proud to announce a new partnership aimed at building the digital capabilities of Australian companies.

In our world of ever-changing digital technology, AMI and ntegrity are combining efforts to strengthen Australian marketers’ skills and abilities. The partnership will see ntegrity using AMI’s “Marketing Skills Assessment Framework” which allows companies and employees to benchmark their general marketing skills, and AMI using ntegrity’s industry-leading research  on the internal ingredients to digital success. The partnership will make ntegrity’s experience and thought leadership available to AMI members via webinar, blog posts, and events, as well as a discount for AMI members interested in enrolling in ntegrity academy, a 12-week digital marketing course taught by industry experts.

AMI CEO, Lee Tonitto shared “The marketing industry relies heavily on human creativity, and it’s this uniquely human factor that is the primary reason our industry continues to grow despite digital disruption. But it’s clear that this human element needs to be developed & strengthened, which is what our partnership will be aimed at doing.”

ntegrity CEO Richenda Vermeulen added “We are thrilled to partner with AMI on the life-changing work of enhancing the skills of Australian marketers. I’ve seen first hand the changes that increasing the skills and confidence of Marketers brings to both professionals and the bottom line of Australian companies.”

In a joint statement the CEO’s affirmed “Both AMI and ntegrity believe this bold collaboration will strengthen our industry as a whole”.


ntegrity are market leaders in digital strategy.  A hybrid agency/consultancy, ntegrity’s unique operating model allows them to strategically map out large scale digital transformation, with agency agility to “roll up their sleeves” and implement.  Since humble beginnings in 2012, ntegrity  has worked with 100+ of Australia’s leading commercial, government and not-for-profit clients.  

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