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Email and Mobile Metrics for Smarter Marketing

August 10, 2018 0

IBM Watson Marketing‘s 2018 Marketing Benchmark Report examines email and mobile marketing messages sent by several thousand brands in 2017. The report includes mobile marketing metrics data as well as email marketing metrics, establishing benchmarks for customer Read More

2018 Digital Advertising Trends Report

April 23, 2018 0

In recent years digital advertising has grown significantly and has become an integral part of the marketing mix. Marketers today are using digital advertising to engage audiences in new environments across a vast spectrum of Read More