In order to implement a useful attribution model, you’ll need to build a strong business case for one first. Why is a strong business case for attribution important? Because attribution measurement will require some investment Read More
Neil Patel is an entrepreneur, influencer, and investor. In the past, he has talked in his blog about the fact that startups fail and that entrepreneurs have to be ready to pivot after a failure. Read More
How does a business full of brilliant engineers sell products in a human rather than a geeky way, in a manner that appeals to your average Joe but doesn’t alienate hard-core fans? It’s a problem Read More
I don’t believe in overnight success. Despite the headlines and polished PR, when you dig deeper, you often find that before an “overnight success”, there were years of learning, struggle, and perseverance. Some of the Read More
It’s 2017, so most brands now realise that content marketing is a key part of online success. And while the dominant opinion is that content marketing requires big budgets, large teams and massive resources, Read More
In 2014 Google published an ebook called: The YouTube Creators Playbook for Brands. It’s jam-packed full of insights into building a strong presence on YouTube, basically a great read for anyone using video to drive Read More
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and online disruption, it has evolved to become a very Read More
Have you heard about the new Facebook Video Banner? Facebook has launched an exciting initiative which allows brands to upload video banners. According to Facebook, video banners provide a deeper level of engagement and promises Read More
The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple, increasing challenges brought about by the impact of technology, the convergence and Read More
87% of PR executives believe the term “public relations” does not describe their future. The USC Annenberg Center for Public Relations (CPR) has released key findings from its second annual Global Communications Report (GCR17), a comprehensive survey of more Read More
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