Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. Often Digital marketing can be painted Read More
Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
As creativity gravitates to the heart of business strategy, CMOs may be ideally positioned to guide the marketing organization—and the entire enterprise—to the next breakthrough. According to David Redhill, global CMO of Deloitte Consulting, business Read More
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