QLD State Finalists Announced – 2018 AMI Awards for Marketing Excellence

The Australian Marketing Institute (AMI) is proud and excited to reveal the state finalists for the 2018 AMI Awards for Marketing Excellence in Queensland.

Congratulations!

On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the state finalists. Your achievements deserve to be recognised. State winners will be announced online following the National Awards Gala Dinner and will be celebrated formally in an interactive e-book highlighting companies and their campaigns.

And the finalists are…

 

Brand Revitalisation

Campaign Name Company/Agency Company/Agency
How Crimsafe secured a 70% increase in sales leads BCM Crimsafe
RACQ Brand Revitalisation RACQ
Unleashing the Goodstart brand Goodstart Early Learning

 

Consumer Acquisition Marketing

Campaign Name Company/Agency Company/Agency
RACQ Pet Search RACQ

 

Consumer Insights

Campaign Name Company/Agency Company/Agency
Queensland Health Breastscreening campaign Queensland Health

 

Corporate Social Responsibility (CSR)

Campaign Name Company/Agency Company/Agency
Caneland Central, One Million Stars Campaign Lendlease Property Management Australia Pty Ltd
Too Bright Tonight Campaign Hinkler Central Shopping Centre QIC

 

Creativity in Brand, Product or Service

Campaign Name Company/Agency Company/Agency
Blue Care ‘Always’ brand campaign Blue Care
Hands up who’d like a 34% sales increase? BCM Sunny Queen
How a Persian cat took on the big banks and won BCM Heritage Bank
RACQ Bank Launch RACQ
Wearable technology campaign delivers 120% on targets and delivers business growth Reprise Heritage Bank

 

Customer Experience Marketing

Campaign Name Company/Agency Company/Agency
DETOUR Street Art Festival Robina Town Centre QIC (Savills)
Village Roadshow Theme Parks Global Website Platform Guerrilla Village Roadshow Theme Parks

 

Education

Campaign Name Company/Agency Company/Agency
Dorothy Hill Observatory – inspiring wonder and awe Brisbane Girls Grammar School
Practical course. Exceptional nurses. Mater Group

 

Financial Services Marketing

Campaign Name Company/Agency Company/Agency
GOOD MOVE: Brand & Response tactics working together, delivering results across summer for CUA. Credit Union Australia Carat
RACQ Bank Launch RACQ

 

Innovation in Product/Service

Campaign Name Company/Agency Company/Agency
A Speed campaign accelerated by hyper-relevance BCM Department of Transport and Main Roads

 

Integrated Marketing Communications

Campaign Name Company/Agency Company/Agency
Get Set for the Games Department of Transport and Main Roads Clemenger Brisbane
Harmony by AVID Property Group AVID Property Group Martins Brand House
Holiday Memories BCM Department of Transport and Main Roads

Marketing Communications: B2C and B2B

Campaign Name Company/Agency Company/Agency
The Verandah at Stockland Gladstone Stockland Gladstone

 

Not for Profit Marketing

Campaign Name Company/Agency Company/Agency
Bleach* Festival 2018 Guerrilla Bleached Arts

 

Property Marketing

Campaign Name Company/Agency Company/Agency
Harmony by AVID Property Group AVID Property Group Martins Brand House

 

Public Sector Marketing

Campaign Name Company/Agency Company/Agency
2017 Ipswich Destination Marketing Campaign Ipswich City Council
Get Set for the Games Department of Transport and Main Roads Clemenger Brisbane
Get Set for the Games – Travel Advice for Business Program City of Gold Coast
It’s easy for drink walkers to step into trouble BCM Department of Transport and Main Roads
Queensland Health – Straight Answers campaign Queensland Health

 

Social Marketing and Social Change

Campaign Name Company/Agency Company/Agency
Phone down, Chin up BCM Department of Transport and Main Roads
Queensland Health Bowel Cancer Screening campaign Queensland Health

 

Social Media & Digital Marketing

 

Campaign Name Company/Agency Company/Agency
#Adoptabull Liquid Interactive RSPCA Queensland
Don’t Rush to Flush Campaign Logan City Council
Wearable technology campaign uses social media to reignite Heritage Bank and drive growth Reprise Heritage Bank

Tourism & Hospitality Marketing

Campaign Name Company/Agency Company/Agency
Welcoming the Commonwealth to the Sunshine Coast Sunshine Coast Council

 

All 2018 State Awards Finalists are invited to attend the 2018 AMI Awards for Marketing Excellence Gala Dinner to celebrate professional excellence in the marketing community around Australia. It will be a great opportunity to join us for a fantastic evening and congratulate the national winners personally.

Sheraton is offering a 10% discount on accommodation for October 9 & 10 2018 to guests attending the Gala Dinner. For reservations call 02 9286 6000 or email sheratononthepark@sheraton.com.au.

PLEASE NOTE: If there is no answer on the phone, please ensure Guest Services take a message or ask to speak to in-house reservations. Provide the name of the event to receive the 10% discount.

Tickets Selling Out Fast
Don’t miss out the chance to celebrate with the winners!

Book your tickets today!

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