John Little, widely regarded as the father of marketing science, congratulates UNSW’s Professor John Roberts on his Buck Weaver Award
Neil Martin, UNSW, reports, Professor John Roberts, UNSW Scientia Professor of Marketing, has received the prestigious Buck Weaver Award in recognition of his advancement of theory and practice in marketing science. Joining a distinguished list of recipients including the late Paul Green (Professor Emeritus at Wharton), Vince Barabba (Head of Marketing Research at Kodak and General Motors), Magid Abraham (co-founder of ComScore) and John Little (widely considered the founder of marketing science).
The Buck Weaver Award honours distinguished scholars and practitioners who have excelled during their lifetime in the achievement of rigour and relevance in the field – via both scholarly publication and the implementation of marketing science in practice.
Professor Roberts, a previous winner of the Sir Charles McGrath Medal from the Australian Marketing Institute, was recognised by the ISMS for his impact in a wide range of roles and his ability to close the gap between marketing science and marketing practice.
Professor Roberts has extensive senior executive experience and the company that he founded, Marketing Insights, an Asian leader in strategic marketing consulting, is now a part of the world’s largest marketing information company, A C Nielsen. He is a Fellow of the Australian Academy of Social Sciences, the Australian Institute of Management, the Australian Marketing Institute, the Australian Market and Social Research Society, and the Australian and New Zealand Academy of Marketing.
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