Each AMI state committee operates with a Patron – a senior marketer in their state. We caught up with some of them to learn more about who they are and why they’re partnering with AMI.
Patron for VIC
Grant Steyn | Head of Customer Marketing, Australia & New Zealand | Bayer
“The benefits of working with a partner such as AMI are primarily driven by our need to seek external innovation opportunities, and to drive beneficial cross-industry networking and customer marketing up-skilling across a diverse team environment.”
Grant is a commercially-focused Senior Executive who challenges the status quo with innovative solutions and creative customer centric strategy. Adept in defining the customer journey and driving relevant engagement strategies, he integrates classical marketing activations with digital and CRM enablers.
Grant presents with strong ability to conceptualise consumer and product lifecycle opportunities, and leverages these insights to deliver differentiated brand activations that drive market share, revenue and profitability targets. Grant is strategically focused with proven capacity to develop and execute high-value, tier one global projects leading to tangible commercial business outcomes across B2B and FMCG environments.
Patron for NSW
Carla Rossi-Zalmons | Marketing Director | Deloitte Private Connect
“Having spent over 15 years in the industry I am excited to see the prevalence of marketeers having a strong voice in shaping business strategy and influencing its direction. With the rise of digital technologies and disruptive forces impacting all industries I believe it is important for the marketing community to stay relevant as change agents in our field of influence. Taking the role of the CM patron for AMI, NSW enables me to support Lee and her team to educate, shape and influence change to ensure we all stay ahead of our game. It is through communities like the AMI that ideas are created and I was thrilled at the opportunity to be part of the journey to build a future fit marketing community.”
Carla has over 15 years’ experience as a B2B marketing and brand executive having worked for global organisations in the Investment Banking, Funds Management, Engineering and Professional services sectors.
More recently Carla was the Head of Marketing for Deloitte South Africa, and is currently the Australian Director of Marketing and Business Development for Deloitte Private’s platform based accounting business – one of the firm’s top 3 innovation priorities.
As an innovator of change, Carla has had exposure to a wide range of industries including banking, energy and resources, technology, public sector and diplomatic relations, education and healthcare. She has worked with C-suite executives in Australia and abroad having led a number of transformation programs, brand campaigns and customer acquisition strategies.
Carla’s unique ability to drive teams to deliver outcomes that yield both creative and profitable results is evident in her abundant energy, focus and deep expertise across all facets of marketing, sales, product development, PR, sponsorships, investor relations, communications, events, CSI, digital and design thinking.
Passionate about making an impact that matters in society, Carla was a key member in the establishment of one of Africa’s most progressive chess development programmes, Chesskids, in collaboration with Monash University. The programme which teaches chess to orphaned and abandoned children has reached thousands of children across the African content where many scholars have been awarded bursaries to further their education as a result of their dramatic improvement in maths and science.
Carla holds a Bachelor of Arts in Communications and Industrial Psychology, a Post Graduate diploma in Brand Strategy cum laude, is the AMI NSW CMO Patron and a registered Certified Practicing Marketer.
Patron for SA
Caroline Patrick | General Manager, Marketing and Strategic Relationships | Police Health
“Being asked to be Patron for the AMI in South Australia is an honour. I have been actively involved with the Institute for over a decade. It’s been valuable to me in my career and it’s been a pleasure to give back as a mentor for the Emerging Marketers program, a judge of the Marketing Awards for Excellence a presenter and now a Patron. It’s important that senior marketers around Australia give value to the CPM status by becoming one, promoting these credentials and demonstrating that marketing is a profession with trusted qualifications attached.”
Caroline is General Manager of Marketing and Strategic Relationships at the Police Health Group, most recently leading the brand development, stakeholder engagement and go to market plans for Australia’s newest private health fund, Emergency Services Health.
She is also a director with scosa, an organisation that develops and promotes the potential of people with disabilities, a respite foster carer with Time for Kids and is completing an MBA.
Caroline won the Australian Marketing Institute Certified Practising Marketer of the Year Award in 2015 for her work on the Bendigo Bank brand revitalisation, ‘Bigger than a bank’. Caroline’s philosophy is ‘everyone has the time, no matter how small, to make a positive difference in someone’s life’.