Written by Michelle Fragar, Queensland Committee Chair
Sometimes in life we focus on the project so much we forget to step back and view the optics from a different perspective. For the last 4 months, my amazing QLD AMI committee and I have been working hard on a flagship event we hoped would bring so much value to our community that we would bring our biggest crowd together.
And since COVID slammed all our events last year, we focused on 1) a topic we thought was educational 2) was topical and 3) delivered by experts in their respective fields. We did this, we have 4 amazing experts with so much subject matter knowledge that at our pre-interview I was over the moon with excitement. I was excited and proud to be the MC for the event and to be the Chair of a dedicated committee that put all their spare time into the progression of Marketing in Queensland.
Now what I didn’t do, is step back and look at the optics for those who don’t attend events or regularly communicate with the AMI or our Committee. What was missed is they wouldn’t know that my QLD committee is 80% female, Tracey Mesken, Natalie Hocking, Kate Mitchell and myself, and 20% male, Dan Todd. They also wouldn’t know, that at the event we planned to introduce you all to two more female marketers that as of May have joined the committee.
So when the event was posted on the AMI’s social media, we were saddened with people comments regarding the gender balance on the panel. We have worked incredibly hard on this panel. We tried to achieve the balance, however, unfortunately, invited women were not able to attend. But I will own I wasn’t focused on diversity, I was focused on the quality so that we could bring marketers together again. After 2 years of no big events, we focused on getting this right from a content perspective.
We hope this explanation helps you see the other side to some peoples objections. As an outcome, I do believe we have made a positive change with the AMI by agreeing to recognise the state committees when they are the organisers so you can truly see the optics that we see. We heard “be better”, and this is step one of many to ensure we do.
We look forward to seeing you at this event. Register today at https://ami.org.au/events/queensland-marketing-on-shifting-sand/.