During these exceptional times we are all forced to rethink our current approach to so many things. Conferences, events and seminars are being cancelled and postponed, people are working from home and marketing projects are going on hold. Business as we know it is becoming more challenging each day which leaves marketers having to rethink their current 2020 engagement strategies and look for opportunities to communicate with clients, customers and staff in an engaging and effective way, writes Alexandra Cordukes, Director of video production company Laundry Lane Productions
“The wheels of industry need to keep turning so workers are paid and families are fed. Those wheels are best greased by effective marketing. We need to drive demand like never before”. – Mark Ritson, on Marketing in the time of Covid-19.
Budgets may have been slashed, but don’t give up. Now is the time to shine. Lead…show your customers, clients and staff that you care about their wellbeing, that you are helping them to keep moving forward and that you are constantly innovating to meet their needs.
Video is being used to meet the collaborative needs of this increasingly virtual workforce. This is an effective marketing strategy that will serve you well in both the short term and long term.
Here are 5 ways to step up your communications to ensure your brand’s health during the isolation period:
1. Thought leadership videos
We understand the need for organisations to share important information at any time. Film your CEO or key spokesperson and produce a series of videos that can be drip fed in stages over a few weeks to help drive your content strategy.
If it’s not possible to film your team, record audio remotely or use a voice over artist and lay this over an animation. Animation (2D & 3D) is a very effective medium and a great way to engage your audience.
3. Live streaming your content
Instead of cancelling or postponing your upcoming event, seminar, conference or training, consider offering a livestream alternative. High quality live streams only require a team of two for filming, and your presenter. Filming can be done in a safe and controlled environment.
4. Using your old footage
Utilise previous video footage you have created, alongside corporate stock, to produce relative content.
Now might be the time to create an audio-only podcast. When editing of the audio files, you can include an intro sequence with key calls to action to deliver impactful messaging.
About the author
Alexandra Cordukes is the Director of video production company Laundry Lane Productions. Alexandra Cordukes joined Laundry Lane as a company director in January 2015. Alexandra’s strong focus in health communications and her passion for health education has led to the launch of Laundry Lane Health. Alexandra holds a Masters in International Public Health.