The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple, increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and new ways to define itself.
For the first time, a collective global effort attempts to address these questions. With responses from North America, South America, Europe, Asia, Africa, Australasia, and thirty renowned senior communication professionals across age, gender, background and the in-house and consultant spectrum, the 222-page ebook Disrupting the IC Function – A Global Perspective, offers a global picture of what lies ahead for the profession.
Get the free e-book here.