Digital CX in 2020: Cracking the Code on Data

Last 5 December, NTT Data Vice President for Customer Experience Lisa Woodley delivered a presentation that aimed to answer 4 key questions, specifically:

1. Are consumers happy with the digital customer experience offered by financial services institutions?
2. What do customers want from their digital customer experience in the future?
3. Is the digital customer experience a priority for financial services institutions?
4. What challenges do financial services institutions need to overcome to improve the digital customer experience?

See the full report here.