Kate Smith is the Marketing Services Manager at Ipswich City Council, a city rich in heritage and also one of the fastest growing regions in Australia. Kate’s experience is primarily across the retail and education sectors, working with companies to build strategic and sustainable business and marketing solutions. She has gained detailed insight into areas relating to product and services marketing with the goal of driving enquiries and sales.
She works with executives and marketing teams to strengthen their understanding of marketing strategy and their ability to deliver results using business strategy, brand development and customer centric marketing solutions.
Working across retail sectors from fashion to FMCG, bulky goods to agriculture has given her both a knowledge of the best footwear and turf, and more importantly a detailed understanding of sales and marketing in both B2B and B2C and how to build audiences and solutions to achieve company outcomes.
Kate’s focus is on building capability and capacity within teams and organisations to ensure they put the customer at the centre of their plans and decisions. Her passion is to deliver strategic and creative solutions across platforms to benefit both the customer and the organisation.