CMO Momentum: Leading and sustaining the modern marketing function

CMO, the publication for modern marketing leaders and owner of the CMO50, is delighted to confirm that the CMO Momentum event returns to Sydney on 8 August and expands to Melbourne on 19 September!

Today’s CMOs are pivotal in fostering a company-wide culture addressing changing consumer and market demands. It’s a task requiring agile decision making, innovative thinking, data-driven accountability and diversity. To continue to shape their futures, marketing leaders therefore need to possess broad leadership traits, from strategic and commercial nous to adaptability, creativity, an ability to partner internally and externally, and build talent.

CMO Momentum gives marketing and customer leaders the opportunity to gain and share insight on what it takes to lead and sustain the modern marketing function. Now in its third year, this full-day Sydney event, on 8 August, and our inaugural half-day in Melbourne, deep dive into stories of inspired customer-led leadership with international and Australian marketing speakers, innovative thinkers and more.

The program is built around six core competencies of marketing leadership, devised after extensive consultation: Strategic performance, commercial acumen, adaptability, innovative thinking, people and capability and collaboration.

In Sydney, the fabulous keynote is T2 global CEO, Nicole Sparshott, who will share her journey from CMO to CEO and lessons in brand leadership. She’s followed by GM Holden’s executive director of marketing, Kristian Aquilina, who will detail his marketing strategy to restore the Australian iconic brand’s market position, along with NRL chief commercial officer, Andrew Abdo, who’ll talk about tackling crises.

A number of leadership speakers are also joining us including mindfulness expert, Gillian Coutts, and Sue Langley, strengths profile practitioner and master trainer in positive leadership strategies. Plus a panel of former CMOs who’ve risen to CEO and board director level will reveal how marketers better take charge in the boardroom.

What’s more, a stellar line-up of marketers from SBS, Thankyou, Patagonia and Siteminder will debate brand purpose; while futurologist and Youthquake 4.0 author, Rocky Scopelliti, will share how to win over the next generation in the 4th industrial age.

On top of all this, CMO’s unique executive networking tables are back in 2019, giving our marketing leadership attendees the opportunity to interact with peers on the subjects that matter most – from ensuring marketing teams cope in the experience economy, to improving personalisation, CX and more.

Don’t miss this opportunity to secure your ticket to CMO Momentum by using the 10% special discount for AMI members (RRP $395). Simply use promo code, ECE46B064E

Register for Sydney event here

And take note: CMO Momentum is also coming Melbourne in 2019!

CMO is also taking the CMO Momentum themes and ambition and bringing them to life in Melbourne in a distinctly original half-day format on 19 September.

This event has a completely fresh program and speaker line-up, again focused on the trappings of modern marketing success. Keynoting Melbourne is WW (Weight Watchers) chief brand officer, Gail Tifford, who will delve into the transformative work she’s undertaken to meet the modern needs of consumers. This special half-day event also incorporates a fresh interactive format, allowing attendees to dynamically workshop real-world marketing challenges.

AMI members are again eligible for a 10% discount on tickets (RRP $195) by simply using promotional code: A8A33F52A7

Register for Melbourne event here 


* Attendance to CMO Momentum is restricted to CMOs and Heads of Marketing, Marketing Directors, General Managers of Marketing, Digital Marketing Managers, and direct reports, customer leaders, customer experience leaders, digital leaders and direct reports. IDG reserves the right to refund tickets and decline attendance to any person not fitting this job description, or from a non-sponsoring vendor or agency organisation.

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