CEO Update – June 2017

A special and warm welcome to our 2 new Corporate Members, 6 Certified Practicing Marketers and 159 Members who joined us since April 2017.


A big hello to all Marketing Students.  The AMI Accreditation team has now accredited a milestone of 40 Marketing courses across 17 Universities . A special thanks to the Accreditation and Endorsement Board Committee for their assistance in delivering this great results!

Accreditation is important. When you are seeking a job, your new employer will know you have a degree that provides the key learning outcomes that the Marketing Industry requires.  Click here to read more about AMI accreditation.

2017 Awards

The Awards team have excelled and assisted a record number of 216 entries into the 2017 Awards. Now the judging begins!

Registrations for the 2017 Awards Gala Dinner are now open and early bird discounts are now available. Don’t miss your chance to celebrate the industry success and outstanding achievements. Click here to register now.

Thank you to the indefatigable mentor judges across the 30+ categories. We have appointed 136 judges.

Thank you for providing your time to support the determination of Marketing Excellence in Australia. Mentor judges have been appointed and provided with their orientation.

2017 Member Director Nominations

In 2017 AMI members are given the opportunity to elect five Member Directors to the Board of Directors. Members can nominate themselves as a Member Director candidate.

The board is responsible for governing the AMI, providing direction to management by determining the long-range mission and goals of the association, establishing AMI policies and procedures, monitoring finances and approving budgets.

AMI Directors are appointed by our members to act on their behalf in being responsible for AMI’s overall business performance and compliance.

Directors operate within a complex and rapidly evolving environment. They are responsible for establishing an appropriate system of corporate governance, having due regard to the reasonable expectations of members, the law, regulators and other stakeholders. They must also ensure the business develops and implements a suitable strategy for successful attainment of members’ objectives in the current physical, economic, political, regulatory, technological and competitive environments.

Nominations for Member Directors are now closed for financial Fellows and Members.  Click here to see the next steps and timeline for the Member Director Election process.

End of financial year offers

IQ Courses EOFY Offer – save up to 50%

We’re known for having the highest quality courses for Australian marketers, taught by subject matter experts and practitioners in every marketing discipline. With our end of financial year offer, you can get the skills, tools and resources you need, at once-in-a-year prices. Plus, you may be able to claim a tax deduction for self-education expenses (check the ATO website for information on your particular circumstance).

It doesn’t get much better than this, so book in quickly! Click here to find out more.

AMI End of financial year membership offer || Ask your colleagues to Join AMI before June 30 and receive $1,200 in membership benefits 

With the end of the financial year around the corner, ask your colleagues to take advantage of this sensational AMI membership offer! Join the AMI before June 30, save up to $175 and receive $1,200 in Membership benefits:

  • We’ll waive the $70 application fee
  • You’ll get a 15% discount on your annual membership fee (save up to $55)
  • You’ll receive a $50 voucher to use towards AMI face-to-face workshops!

That’s a saving of up to $175! It’s an offer not to be missed!

Join now and don’t forget to add a special promo code AMIEOFY17 in your application form. Click here to read more.

AMI Membership. What’s in it for you?

  • Up to $1,200 value comes with AMI Membership. This includes:
  • FREE monthly webinars with leading marketing professionals
  • Up to $800 savings on Professional Indemnity Insurance
  • FREE access to the AMI online content library, including recorded webinars
  • 5% discount on all AMI classroom training, events, and award entries
  • Member preferential rates and discounts
  • Exclusive discounts with AMI partner organisations for events and content.
  • Don’t forget that AMI Membership is tax deductible in most cases (check with your tax specialist)!

Introducing AMI FACTS

Being underskilled presents risk! If your team doesn’t have all the skills you need to implement your strategies, there is a real risk that those strategies will fail. As our market continues to become more technical and complex, the unfortunate reality is that marketing skills haven’t kept pace, which has caused a marked skills gap in Australia. You may have the technology and the data you require but without the skills to use both effectively, you can’t succeed.

AMI, in partnership with ADMA and Deakin Digital, is proud to bring you Australia’s first Globally recognised marketing credential program. Click here to read more.

IQ Skills Assessment & Training Package: Special Offer to 30 June 2017

For a limited time, you can book a Skills Assessment for your entire team (up to 20 people) and get $45,000 in value, i.e.$20,000 skill assessment plus  $25,000 in training credit with AMI IQ, for only $20,000. Or you can book a Skills Assessment for your entire team (up to 30) and get $110,000 in value i.e. $50,000 skill assessment plus $60,000 in training credit with AMI IQ, for only $50,000.

This offer ends 30 June 2017. For more information or to book your package, ring AMI on +61 2 8256 1650 or email us at

Minimise your risk special offer on Privacy & Marketing Compliance in-house training 

As more organisations use data to drive their business, managing the risk of collecting, storing and using data is critical. With new legislation imminent, no company will be immune from possible fines and human error is a common reason for data breaches. To reduce this risk, you’ll need to ensure your staff understand the obligations your company must meet and the risks from mishandling of data.

In response to increasing demand from our members, for a limited time, AMI are pleased to offer you our in-house Privacy & Marketing Compliance course at your company location for up to 20 team members for only $8,000 (member price).

Book now for delivery by 30 September 2017 to get the special price. Cost: $8,000 member, $9,500 non-member (discounted from $15,000). But hurry, this offer ends 30 June.

For more information, please call 02 8256 1650 or email us to

So what is next in 2017?

We know at the AMI that our Member value Predictions.

What fresh strategies, technologies and platforms will emerge in the coming 12 months?

We did a scan to predict where the biggest opportunities and challenges may lie.  These views by Neil Davey from MyCustomer are consistent with my conversations with CMOs in recent weeks including our CMO Roundtable at Bayer in Melbourne. Click here to read more.

Ten Things We Learnt from #WOBISydney

Finally, it was a great pleasure to attend the 2017 World Business Forum. Ken Segall, Rosabeth Moss Kanter, Mohan Sawhney and Arianna Huffington offered some unexpected gems at World Business Forum in Sydney. Click here to read our top 10 insights.

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