Disrupting the Status Quo

November 27, 2017 0

The rate of technological change we are currently experiencing is astounding. A few years back, smartphones didn’t even exist, and 40 years ago there were no computers. Now everyone walks around with a computer in Read More

Genius media placement or programmatic stumble?

November 20, 2017 0

A National Australia Bank (NAB) ad runs alongside a story of a regulator’s enquiry into a competitor (CBA). Is this taking advantage of a competitor’s misfortune and therefore genius media placement, or is the regulator’s announcement Read More

Why you should measure advertising’s plausibility

November 20, 2017 0

Brands need to understand how advertising claims coexist with consumers’ underlying associations in order to produce effective creative that is believable and relevant, according to a trio of researchers. Writing in the current issue of Read More

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