Australian Marketing Institute strengthens partnership with Icon Agency

This article originally appeared in Campaign Brief.

Australian Marketing Institute (AMI) and integrated Melbourne agency Icon, have renewed their partnership. 

Now in its second year, the collaboration will see Icon drive trade PR to help lift AMI’s profile and support our Certified Practising Marketer program. In turn, the AMI will support Icon via live events to their members as well as access to AMI’s extensive online training courses to help up-skill Icon’s growing team.

Icon’s Marketing Manager, Kathleen Gunther, said the extended commitment reflected the successful relationship the brands have previously established.

“We’re excited to work closely with AMI again this year, bringing Icon’s thought leadership and insights to AMI’s members. This year, we’re especially excited to conduct live events – it’ll be fantastic to connect with AMI’s community and talk face to face,” she said.

AMI CEO, CFO and Company Secretary Narendra Prasad echoed the sentiment, highlighting the great benefit for both companies.

“AMI is thrilled to partner with an agency of Icon PR’s calibre to bring out some of the salient features of the Institute and its offerings for the marketing professionals in Australia. We have highly valued this partnership over the years and remain committed to seeing a combined definitive outcome for both organisations and its members.”

The ongoing partnership is built on the shared values of Icon and AMI, said Kathleen Gunther.

“AMI is a great fit for us – our joint focus on professional development and collaboration has created a strong bond, which we know will deliver mutual benefit to our people.”

AMI’s online training will support Icon’s growing staff, which has expanded during a successful year which began with the opening of a new Sydney office and has seen Icon nominated for seven Agency of the Year awards.

About Australian Marketing Institute

The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933.

About Icon Agency:

Icon is a national creative communications agency with offices in Sydney, Melbourne and Canberra and a multidisciplinary team of 70+.

Specialising in the government and corporate sectors, we help clients navigate the seismic shifts reshaping modern communications and marketing: the declining influence of paid media; direct-to-consumer marketing; and the new experience economy. If we don’t sound like your typical PR agency, that’s because we’re not. We work at the intersection of PR, advertising and web, delivering integrated campaigns seamlessly across channels and borders.

Icon’s ethos – Pursuit of Possibility – is about finding purpose in everything we do, whether it’s countering violent extremism for the Australian Government or reducing the risk of stillbirth for the Still Six Lives initiative. In between is a powerful and diverse body of work that has propelled Icon into the top tiers of the Australian PR industry and earned over 50 national and international awards since 2014.

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