Announcing the 2017 AMI Awards for Marketing Excellence finalists!

The Australian Marketing Institute (AMI) is proud and excited to reveal the first round of finalists for the 2017 national and state AMI Awards for Marketing Excellence. These individuals and organisations have made outstanding contributions to the marketing profession around Australia.


On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the finalists. Your achievements deserve to be recognised.

To celebrate this great occasion we’d like to make a special offer to attend the National Awards Gala Dinner at The Grand Hyatt Melbourne, 18 October 2017. To activate the offer, simply book your tickets here and use this code: FINALIST2017. Don’t delay, the offer only valid until COB Friday, 18 August!

And the finalists are…

Category Title of Entry Brand/Company
Brand Revitalisation How AAMI created a category of one AAMI
Believe in Change Australian Psychological Society
Blue Care – Live life your way. Blue Care
Believe in Beautiful Brazilian Beauty
Vacant to Vibrant: The Transformation of Chapel Street Chapel Street Precinct Association
New World University Charles Darwin University
Think Young Deakin University
GO BEYOND Flinders University
Shaping Australia’s most northern frontier brand Gab Titui Cultural Centre
The HCF Brand Project HCF
Array Penthouse by Megan Hess Mirvac
NFSA Brand Refresh: Kookaburra returns to Collect, Preserve, Share Australia’s audiovisual history National Film and Sound Archive of Australia
Breathing New Life into the Milk Category Parmalat Australia
Rethinking the pixel – how an RMIT icon delivered brand revitalisation and growth RMIT
Made Possible By Melbourne The University of Melbourne
Consumer Acquisition Marketing The Australian Financial Review: The Daily Habit Of Successful People Fairfax Media
Prospan – Don’t Ignore a Cough Flordis
How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% Heritage Bank
Lenovo ANZ: A New Kind of Club Lenovo
Sails for your Second Wind Perpetual
Stockland Harrisdale- Community Giving Stockland
Green Hills Breakfast Briefing Stockland
Consumer Research Insights Arnott’s Entertainers Campbell Arnott’s
Academic Research Collaboration for Data Science Driven Customer Insights Colonial First State and the University of Technology Sydney
‘Tram Talks’ – The world’s first mobile lecture theatre Deakin University
Prospan – Don’t Ignore a Cough Flordis
Global Target Audience – Definition and Segmentation Tourism Australia
Consumer Retention Deep Analytics for Superannuation Investor Churn Colonial First State and The University of Technology (Sydney)
Last on the list Commonwealth Bank
Iron Mountain Customer Saves Program Iron Mountain
Tying up those loose ends TelstraSuper
Content Marketing Elevit Mythbusters Bayer Australia
Brand Canberra Content Marketing Strategy Canberra Business Chamber
Direct Advice for Dads HBF
The Future Now Series KPMG Australia
Belong Lendlease Communities
Olivine’s Content Marketing Strategy Mirvac
Protect your P-plater Queensland Department of Transport and Main Roads
Just Another Day in WA Tourism Western Australia
The ultimate guide to balancing study with your career eBook University of Southern Queensland
White Night Melbourne 2017 Visit Victoria
Corporate Social Responsibility (CSR) Share the Roads and Share the Paths City of Darwin
Outthink Melanoma IBM
Indigenous Affairs Program KPMG Australia
Kickstart Christmas Statewide Super
Foundation Fortnight – CARE DAY Stockland
Stockland Sustainability Tour Stockland Baldivis
Good for Cricket Toyota
Westpac Lifesaver Rescue Helicopter Service Partnership Westpac
Creativity in Brand, Product or Service Marketing (new or brand extension) ‘The Best of Care’ campaign Baptcare
Bupa Catchment Bupa
Think Young Brand Campaign Deakin University
ImagiNation Children’s Festival Logan City Council
The Eastbourne – A Life Extraordinary Mirvac
Shop off the beaten path PayPal
Frisky Tom RSPCA ACT
A fresh name for a familiar place Stockland (Stockland Bundaberg)
How a Chook on a Bed Laid a +70% Sales Increase Sunny Queen Farms
‘We’re for more than you think’ / ‘Celebrating individuality’ Uniting
Customer Experience Marketing EDEN Canberra Centre (QIC)
Summer Camp QIC – Robina Town Centre
Transforming the customer experience RMIT
Whistle blows, train goes V/Line
Data Driven Marketing and Advertising Youfoodz Customer Acquisition & Retention Alley
Less Is More: How A National Brand Leveraged Data Insights For Better ROI CVCheck
Prospan – Don’t Ignore a Cough Flordis
Ladbrokes Australia 2016/17 Data Marketing Ladbrokes Australia
Taking Data to the Skies Virgin Australia
Education Skill Seeker Box Hill Institute
‘Tram Talks’ – The world’s first mobile lecture theatre Deakin University
Deakin Explore Bot Deakin University
Immerse yourself in the Monash experience. Monash University
How a stationery company transformed from supplier status to a trusted member of the school community OfficeMax
Find your Awesome Open Colleges
Made Possible By Melbourne The University of Melbourne
The things you learn here – The University of Sydney Brand Campaign The University of Sydney
First in Family Project University of Southern Queensland
Why Not? – UNSW Business School UNSW Business School
Experiential, Sensorial and Internal Employee Marketing Because People Depend on You: Health & Safety Campaign Aurecon
Together Towards Tomorrow – Transforming a team to world class Commonwealth Bank
Purpose Campaign Deloitte Australia
Civic Hatch Launch Honda Australia
Outthink Melanoma IBM
Celebrating the Heart of Mater Mater Group
Westpac Wardrobe Westpac
Financial Services Marketing How AAMI created a category of one AAMI
How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% Heritage Bank
Shop Off The Beaten Path PayPal Australia
Innovation in Product/Service Tim Tam by Gelato Messina Campbell Arnott’s
Cognitive Couture IBM
The Energise Accelerator Program KPMG Australia
ImagiNation Children’s Festival Logan City Council
Settle Down Stallion Queensland Department of Transport and Main Roads
Integrated Marketing Communications Aurecon Graduate Campaign 2017 Aurecon
Turning the Australian Summer orange Campari Australia Pty Ltd
Flinders University 50th Anniversary Campaign Flinders University
Prospan – Don’t Ignore a Cough Flordis
Cognitive Couture IBM
The Kitchens – Let’s Stir It Up QIC – Robina Town Centre
Statewide Super Heroes Awards Statewide Super
The Star Sydney Lunar New Year campaign The Star Sydney
Made Possible By Melbourne The University of Melbourne
Just Another Day in WA Tourism Western Australia
Marketing Communications: B2C and B2B Harmony Marketing Campaign AVID Property Group
One less thing to worry about Belong
Prospan – Don’t Ignore a Cough Flordis
Hino Guild Hino Motor Sales Australia
T. rex on Tour Launch Stockland
The Avenue Stockland
Quiet Rooms Stockland
Stockland Rockhampton – The Terrace Stockland
It’s All Here. And It’s All Yours. Stockland Harrisdale
Together Celebrations Stockland Merrylands
Not for Profit Marketing Batchelor Institute 2016 Batchelor Institute of Indigenous Tertiary Education
Bleach* Festival 2017 Bleached Arts
I Choose SA Brand South Australia
Party Til My Bed Time – Not Mike Baird Time Chapel Street Precinct Association
Hockey For Life Hockey WA
Breaking Habits Quit Victoria
YMCA at the Easter Show YMCA NSW
Public Sector Marketing BOM Weather App Bureau of Meteorology
Register for the BSWAT Payment Scheme Department of Social Services
ReAlarm Fire & Rescue NSW
Shaping Australia’s most northern frontier brand Gab Titui Cultural Centre
Precision and Accuracy Pitney Bowes Australia
Dry Drivers, We Salute You! Queensland Department of Transport and Main Roads
Light up the scent of Green Hills Stockland Green Hills
Jesmond Community Gardens Stockland Jesmond
Whistle blows, train goes V/Line
Small Budget Marketing Small Budget Big Dreams: How an established brand used digital to make the most of their marketing. City Beach Veterinarians
Time for a Change m.a.s accountants
2016 Tastings on Hastings Festival Marketplace Events
Social Marketing & Social Change Village Bites Campus Living Villages
Waste Not Want Not Griffith University
Women Lead Australia HCL Technologies Ltd
Low Level Speeding: Motor Accident Commission
My Road Toll Is One Queensland Department of Transport and Main Roads
RLSSWA Affiliated Membership Program Royal Life Saving Society WA Inc
‘Love is power’ (Sydney Gay and Lesbian Mardi Gras) Uniting
Social Media and Digital Marketing Thrills, No Spills 7-Eleven Australia
Canesten Social Soup Influencer Campaign Bayer
Campbell’s SoupTube – We’ve got a Soup for that Campbell Arnott’s
Turning Medela Australia into the leading local subsidiary of its global brand Medela Australia
Sixth Sense Queensland Department of Transport and Main Roads
Only Flush The 3 P’s; Pee, Poo and Paper Queensland Urban Utilities
Social Soup & L’Oréal La Roche Posay Social Soup
Sponsorship Marketing Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market CUA – Credit Union Australia
Living Landscapes: where art meets the environment La Trobe University
The #SuperTeam behind women’s sport in South Australia Statewide Super
Celebrating Celebrations Toyota
Tourism Marketing Crikey Cam Australia Zoo
Ipswich Destination Marketing, Management and Events Plan Ipswich City Council
2016 Taste Riverina Festival Riverina Regional Tourism Inc.

2017 Special Awards Finalists

Category Entrant Name Brand/Company
Certified Practicing Marketer of the Year Alan Godfrey Royal Life Saving Society Western Australia Inc.
Jennifer McKenzie Li-Ve Tasmania
John Clay Arup Australasia
Rishi Garg Victoria University
Steven Howlett Hall & Partners
Chief Marketing Officer of the Year Gian Clancey Louder.Online
Michael Laxton Fairfax Media
Peter Horvat FRDC
Christopher Melotti Devine Real Estate
Chrissie Maus Chapel Street Street Precinct Association
Rene LeMerle Bonfire
Mona Swarup Property Council of Australia
Monika Stefani SV Partners Group
Jean-Luc Ambrosi TelstraSuper
Matthew Lee RMIT
Anthony Xydis Australian Radio Network
Trisca Scott-Branagan Deakin University
Vanessa Lyons AUB Group
Future Leader of the Year Award Boyd Hauff Dapper Apps
Donald Pearce RMIT University
Imogen Hayes Handpicked Wines
Linda Abbott Campbell Arnott’s
Michael Laps Yoghurt Digital
Nicola Helper Hyland
Mark Scherian RMIT
Marketing Team of the Year Australian Radio Network (ARN) ARN Marketing – A Year at a Glance
Campbell Arnott’s Campbell Arnott’s – Marketing Team of the Year
Curtin University Curtin University Marketing Team
Fairfax Media Customer Marketing Team
Ladbrokes Australia Marketing Team of The Year
Logan City Council Logan City Council Marketing Team of the Year
ME Who, ME? How to go from relative obscurity to household name in a little over 12 months
Statewide Super The Statewide Super Team
SV Partners Group Marketing Team of the Year
TelstraSuper Marketing team of the year
Tourism Australia There’s nothing like Australia – Aquatic and Coastal
Why Not? – UNSW Business School UNSW Business School

Join us for the great celebration!

Don’t forget to register for the Gala Dinner to celebrate another exceptional year of marketing and share the success stories with our worthy winners. REGISTER NOW

About the Awards

Now in its 35th year, the AMI Awards for Marketing Excellence recognise professional excellence in marketing practice across diverse customers, budgets and strategic approaches.

Having evolved with new developments in marketing theory and practice, the Awards continue to reflect the valuable role marketing plays for businesses of all sizes around the country

Well done finalists! We’ll see you at the Awards.

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