AMI endorses acclaimed marketing program from Melbourne Business School

Australian Marketing Institute (AMI) is endorsing the globally recognised Brand Management program from Melbourne Business School – created and delivered by renowned marketing expert Mark Ritson.

The comprehensive five-day program offers a clear way to upgrade your brand management skills and transform your professional future by demonstrating how to stay ahead of industry trends and the difference between strategy and tactics.

“A Certified Practicing Marketer is the highest status a marketing practitioner can obtain and holds significant professional standing in the industry as a professional benchmark,” said Demetri Hughes, the Deputy Chair of the Accreditation Board with the AMI and Managing Director of 1UP Communications.

“One of the leading brand management programs globally, Mark Ritson has embedded a strong workplace integrated learning in the form of case studies and an incredibly realistic simulation that leads to tactical execution.”

Director of Brand and Marketing at the Australian Centre for the Moving Image, Emma Levy said of the program, “A rip-roaring, adrenalin-fuelled ride through the guts of real brand management, taught by one of the best in the world.”

In the program, Ritson discusses his experiences working for world leading brands to show how he met their goals. This includes McKinsey, Dom Perignon, Westpac, Oracle, Jurlique, Baxter, Krug, Sephora, St George , Flight Centre and others.

The program also imparts a high level understanding of diagnosis, brand architecture, diversification, targeting, positioning, determining path to purchase and objectives.

For professional development, as a Certified Practising Marketer, graduates of the program will receive 30 CPD points. AMI members are eligible to receive a 10% discount off the 2019 program fee.

Learn more about Melbourne Business School Brand Management program

About AMI Endorsement

AMI endorses select marketing programs and ensures these programs have comprehensive workplace integrated learning that meets industry and business needs.

AMI has been supporting members and advancing the marketing profession since 1933. With the largest network of marketers in Australia, AMI is the leading professional association for Australian marketers.

Learn more about AMI Accreditation & Endorsement here.