AMI Awards for Marketing Excellence Vic State Finalists Revealed!

Last night at the State Finalist Reveal Night in Melbourne AMI showcased the best of the best marketing campaigns from the state and announced the Victorian AMI Awards finalists! Congratulations to everyone who submitted an entry, the high caliber of entries proves that there is no shortage of marketing talent in Victoria. Thank you to the 120  AMI Award Judges who assessed the merits of each entry, taking into consideration the different B2B and B2C metrics and success factors and the linkage between strategy, execution and outcomes achieved. And a big thank you to our Victorian State Sponsor Arid Zone.

Celebrating the best marketing campaigns in Australia, with more than 200 entries in 18 standard categories and 7 special categories, the AMI Awards for Marketing Excellence covers areas from Brand Revitalisation, Customer Experience and Marketing Team of the Year to Campaign of the Year.

Whether you’re a finalist or you want to share in the fun, join us at Pullman Melbourne On The Park on October 16  for the Awards Gala Dinner as we recognise excellence in the marketing community and celebrate the year’s successes. Book by 31 July 2019 to save up to $350 per table with our early bird rate. Get tickets here!

And now the finalists are revealed!

Marketing Agency of the Year

• ntegrity
• Braveda

Future Leader of the Year

• Hannah Astra

Certified Practising Marketer of the Year

• Anne Miles
• Ric Navarro
• Nina Christian

Chief Marketing Officer of the Year

• Jodie Flower
• Fabian Marrone

Brand Revitalisation

• Herbert Adams – Patties Foods Ltd
• Transforming for the future – Expression Australia
• Leggo’s: Have You Eaten? – Simplot Australia Pty Ltd
• We value what you really make – Bank First + 10 feet Tall – Agency

Creativity in Brand, Product or Service Marketing

• SUPERSUPER – Guild Trustee Services + GuildSuper & Child Care Super
• Reality augmented, a new form of storytelling – Monash University, Medicine Nursing and Health Sciences
• Mind Racer – Deakin University
• Vegemite, Tastes Like Australia – Bega Cheese Limited (Vegemite) + Thinkerbell

Customer Acquisition Marketing

• Sell My Car – Sell My Car Pty Ltd + Manheim Pty Ltd
• Chase Your Calling – Chisholm Institute + DPR&Co
• WISE Employment – WISE Employment + ntegrity
• Telstra Super Family Join Campaign – TelstraSuper

Customer Experience Management Strategy

• Royal Melbourne Show: Show after Dark Campaign – Royal Agricultural Society of Victoria
• QV Laneway Series – Dexus + QV Melbourne
• No need to talk tech – Infiniti Telecommunications

Customer Retention

• Super Anniversary Campaign – TelstraSuper

Data Driven Marketing Strategy

• Benetas Home Care For Yourself Campaign – Benetas

Integrated Marketing Communications Program

• ‘WE ARE PIE-ONEERS’ – Patties Foods Ltd
• CHANGE IT. FOR GOOD. – Cassius

Market and Consumer Research Insights

• Reversing a 5-year downturn in course demand – Bastion Latitude + Deakin University
• Future of vegetables: Unlocking future growth through cultural and consumer insight – Simplot Australian + The Lab Insight & Strategy & Nature Research

Not for Profit Marketing

• The Florey: Answers start with a Question – Zebra Direction + The Florey Institute of Neuroscience and Mental Health
• Sleep At The ‘G 2018 – Melbourne City Mission
• WISE Employment – WISE Employment + ntegrity

Product/Service Revitalisation

• Destination: Incentive and Business Insights – Destination Group of Companies + Professor Francis Farrelly, School of Economics, Finance and Marketing, RMIT University

Public Sector Marketing

• SafeScript campaign – Department of Health and Human Services Victoria + DPR&Co
• Tram Coach: This is how we tram – Icon Agency + Yarra Trams

Small Budget Marketing

• Orchard Rd to Gold! – T&G Global Limited + Lachlan McPherson and Friends + Seed Advertising
• Hot Sauce Campaign | Red Tomato – Red Tomato

Social Change Marketing

• This Girl Can: Victoria – VicHealth (Victorian Health Promotion Foundation)

Social Media Marketing

• The Florey: Answers start with a Question – Zebra Direction + The Florey Institute of Neuroscience and Mental Health

Sponsorship Effectiveness

• 2018 AAMI Channel 7 AFL Premiership Season Broadcast Partnership – AAMI, Suncorp + Ogilvy

Were you at the event? Take a look at some of the great photos from the evening below. If you’d like to download them, don’t forget to share on social media tagging @Australian Marketing Institute and using the hashtag #marketingexcellence.