Established in 1982, The Australian Marketing Institute Awards for Marketing Excellence have become the most established and respected Marketing Awards in Australia. For 39 years, the AMI Awards have celebrated individuals and organisations who have achieved extraordinary success in innovative and effective marketing practices. The AMI Awards have evolved over the years in response to new development theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. This year, there are 18 campaign categories and 8 special categories.

Queensland Finalists

AMI 2020 Awards for Marketing Excellence

Special Categories

• Certified Practising Marketer of the Year 
  • Greg Abbey
  • Michelle Fragar
• Chief Marketing Officer of the Year
  • Raj de Souza
• Future Leader of the Year 
  • Kate Mitchell 
• Marketing Agency of the Year 
  • Reload Media – Australia’s Best for Digital Marketing – Reload Media 
• Student Achievement
  • Carryn Bean

Campaign Categories

• Acquisition Marketing 
  • See where TAFE can take you – TAFE Queensland 
  • Gold Coast Airport Brand Campaign – Guerrilla + Queensland Airports 
  • Bank Acquisition – RACQ Bank 
• Brand Revitalisation
  • SilverChef – Don’t Dream, Do. – SilverChef + Nick Did This
  • Mater rebrand – Mater
• Creativity in Brand, Product or Service Marketing
  • Light Up the Dawn – RSL Queensland 
  • Queensland Rail: High Voltage Can Jump – Queensland Rail + Clemenger Brisbane
• Customer Experience Management Strategy
  • Trust – Globital 
• Event or Brand Experience
  • Light Up the Dawn – RSL Queensland 
  • Brisbane Ice Cream Festival – West Village 
  • A Human Adventure exhibition branding campaign – Queensland Museum + Queensland Museum Network 
  • International Women’s Day Fun Run – RACQ 
• Insight Driven Marketing
  • Creating customers for life through insight and data science – Youfoodz + Customology
• Integrated Marketing Communications Program
  • Light Up the Dawn – RSL Queensland
• Loyalty and Retention
  • SilverChef Partner Program – SilverChef + Synchro Marketing
• Not for Profit Marketing
  • Light Up the Dawn – RSL Queensland
• Product or Service Revitalisation
  • COVID-19 Response Strategy – West Village
  • Mater Baby, reborn! – Mater Group 
• Public Sector Marketing
  • EMERGENCY MANAGEMENT ANIMATION SERIES – Ipswich City Council 
  • Call to Arms 2019 – Marketing Unit + Queensland Health
  • Queensland Rail: High Voltage Can Jump – Queensland Rail + Clemenger Brisbane 
  • How INNER conversations are improving mental wellbeing in Queensland – Queensland Health + GrowthOps 
• Small Budget Marketing
  • Using digital advertising to create powerful ROI for a growing eCommerce brand – Unstoppable eCommerce
• Social Change Marketing
  • Collective Minds – Robina Town Centre – QIC
  • Distracted Driver Campaign – RACQ
• Sponsorship Effectiveness
  • Sponsorship Effectiveness – AVID Property Group + Martins Brand House
  • RACQ IWDFR – RACQ 

For more information about the 2020 AMI Awards for Marketing Excellence, click here.

Experience Marketing Excellence Virtual Event

Join us as we showcase excellence and celebrate Australia’s most outstanding marketing talent. Hosted by AMI Awards for Marketing Excellence Head Judges Andrew Thornton, AMI Board Director, and Kristie Atkins, Managing Partner – Wink, this event will provide you with an opportunity to learn about outstanding marketing campaigns, hear about the judging process and catch up on what is happening in the community.

Learn more about the Experience Marketing Excellence Virtual Event

Get the chance to win a 2020 AMI Marketing Excellence Gala ticket!

We want to celebrate and recognise you! What’s the prize, I hear you ask. Up for grabs is 1 virtual gala ticket to a finalist in each state. Now here is the fun part, to win your ticket all you need to do is:

• Create a video to share what it means to you to be recognised as a finalist, be sure to capture your reaction of the news
• Post to Facebook and/or LinkedIn 25 words on the importance of Marketing Excellence
• Tag – @Australian Marketing Institute
• Use hashtags – #MarketingExcellence and #AMIAwards_SA or #AMIAwards_NT

Competition winners will be announced at the Experience Marketing Excellence Digital Event on 2 September, we will also be chatting with special guests around marketing excellence and award winning campaigns. Click below to register!

Click here to register!

Don’t forget to hold a space in your calendar for the AMI Marketing Excellence Virtual Gala on 15 October 2020 as we announce the State and National Winners and celebrate excellence in marketing.