AMI Awards for Marketing Excellence 2020: NSW Finalists Reveal

Established in 1982, The Australian Marketing Institute Awards for Marketing Excellence have become the most established and respected Marketing Awards in Australia. For 39 years, the AMI Awards have celebrated individuals and organisations who have achieved extraordinary success in innovative and effective marketing practices. The AMI Awards have evolved over the years in response to new development theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. This year, there are 18 campaign categories and 8 special categories.

New South Wales Finalists

AMI 2020 Awards for Marketing Excellence

Special Categories

  • Certified Practicing Marketer of the Year
    • Jane Hillsdon
  • Chief Marketing Officer of the Year
    • Tony Buckley
    • Jacqui Daley
  • Emerging Marketer of the Year
    • Alexandra Tyler
  • Marketing Agency of the Year
    • AdVisible
    • Reef Digital Agency
    • Filtered Media
    • G Squared – Driving Results for Clients Through Transforming Values
    • Zeina Khodr on behalf of Paper + Spark
  • Marketing Team of the Year
    • Gilbert + Tobin
    • EY Oceania Brand Marketing and Communications team
    • Charles Sturt University, Division of Marketing Communication
    • Dexus Marketing

Campaign Categories

  • Acquisition Marketing:
    • Acquisition Marketing – Reef Digital Agency
  • Brand Revitalisation:
    • We are the Y – The Y NSW
    • Create a World Worth Living In – Charles Sturt University + Houston
    • Change is on the way – Aramex Australia
    • For the People that Keep Australia Moving – TWUSUPER + The Creative Works
  • Content Marketing:
    • Business Australia Content Marketing Strategy – Business Australia
    • T2 Verse of Tea – Igloo + Seed Advertising
    • The UNE Future of Work Predictor – University of New England
    • For the People that Keep Australia Moving – TWUSUPER + The Creative Works
  • Creativity in Brand, Product or Service Marketing:
    • Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency Pty Ltd
  • Customer Experience Management Strategy:
    • Money & Life Customer Experience transformation – Paper + Spark  + Financial Planning Association of Australia
  • Event or Brand Experience
    • IdeaStorm™ Digitile Masterclass powered by EventCast™ – Fourth Wall
  • Insight Driven Marketing
    • Insight Driven Marketing – FiftyFive5 + RedBalloon
  • Integrated Marketing Communications Program
    • La Specialista Launch – De’Longhi Australia
    • Space For Your Best Work – Dexus
    • Sydney SailGP – Milestone Creative Australia
  • Loyalty and Retention
    • Qantas Rewards Room – Because Creative Experiences
    • Money & LIfe Member Loyalty and Retention program – Paper + Spark + Financial Planning Association of Australia
  • Market and Consumer Research
    • Elevating the CareFlight brand – CareFlight + The Healthy Brand Company
  • Not for Profit Marketing
    • Earth Hour 2020 – WWF-Australia
    • Catholic Healthcare’s ‘Win A Wish’ Campaign – Catholic Healthcare Marketing and Communications Team
  • Product or Service Revitalisation
    • Eyecare Plus – Consolidating 60+ Websites into 1 – G Squared
    • Aurora Expeditions – Digital Transformation – G Squared + Aurora Expeditions
  • Public Sector Marketing
    • Love Water – Hunter Water
  • Small Budget Marketing
    • CITIZEN REEF – LADbible Australia + INITIATIVE
    • Swans Flash Fabric: Helping Football Fans Get Home Safely – Octagon + QBE
    • Sofrito Paella – Digital Marketing Campaign – AdVisible
    • Murmur | Inland Sea of Sound Festival – Murmur Group
  • Social Change Marketing
    • CITIZEN REEF – LADbible Australia + INITIATIVE
    • Stop Elder Financial Abuse – Bauer Media
    • Big Change for Small Change – Dexus
    • #onepointfiveplease – The Brand Management Company – TBMC
  • Social Media Marketing
    • CITIZEN REEF – LADbible Australia + INITIATIVE
    • Gingle Bells Gin – Attention Experts
    • GMS & Luxo Living – Growth Marketing Systems
    • #usydonline – The University of Sydney
  • Sponsorship Effectiveness:
    • Swans Flash Fabric: Helping Football Fans Get Home Safely – Octagon + QBE
    • Tested by the Sydney Swans – Dexus
    • Take 3 with AVID Property Group – AVID Property Group + Take 3
    • Mastercard Live Trophy – Octagon + Mastercard
    • Sydney Water – Bring It to Win It – Because Creative Experiences

For more information about the 2020 AMI Awards for Marketing Excellence, click here.

Experience Marketing Excellence Virtual Event

Join us as we showcase excellence and celebrate Australia’s most outstanding marketing talent. Hosted by AMI Awards for Marketing Excellence Head Judges Andrew Thornton, AMI Board Director, and Kristie Atkins, Managing Partner – Wink, this event will provide you with an opportunity to learn about outstanding marketing campaigns, hear about the judging process and catch up on what is happening in the community.

Learn more about the Experience Marketing Excellence Virtual Event

Get the chance to win a 2020 AMI Marketing Excellence Gala ticket!

We want to celebrate and recognise you! What’s the prize, I hear you ask. Up for grabs is 1 virtual gala ticket to a finalist in each state. Now here is the fun part, to win your ticket all you need to do is:

  • Create a video to share what it means to you to be recognised as a finalist, be sure to capture your reaction of the news
  • Post to Facebook and/or LinkedIn 25 words on the importance of Marketing Excellence
  • Tag – @Australian Marketing Institute
  • Use hashtags – #MarketingExcellence and #AMIAwards_SA or #AMIAwards_NT

Competition winners will be announced at the Experience Marketing Excellence Digital Event on 2 September, we will also be chatting with special guests around marketing excellence and award winning campaigns. Click below to register!

Click here to register!

Don’t forget to hold a space in your calendar for the AMI Marketing Excellence Virtual Gala on 15 October 2020 as we announce the State and National Winners and celebrate excellence in marketing.

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