AMI and VETASSESS Partner to Support Skilled Marketing Migrants Thrive in the Australian Market

Two of Australia’s leading professional organisations, the Australian Marketing Institute (AMI) and VETASSESS, have partnered to develop a skilled migration assessment criterion to support Australia’s thriving marketing sector.

The partnership between the AMI and VETASSESS is bringing together industry and education providers to ensure that the current assessment criteria for occupations across advertising, marketing and market research in Australia install confidence and meet expectations for employer groups and organisations Australia-wide.

VETASSESS’ Executive Director, Rob Thomason, commented: “VETASSESS is proud that the Australian Marketing Institute has endorsed our criteria for skilled migration assessment for the marketing industry. VETASSESS is looking forward to an ongoing engagement with AMI to maintain the integrity and relevance across the marketing profession in Australia.”

“As employers prepare for this exciting growth in the market, thanks to our partnership with the AMI, they can be confident that marketing or advertising students coming through who have participated in the VETASSESS skills assessment process will make valuable employees.”

AMI Director, Andrew Thornton, said that “the partnership with VETASSESS aligns with the AMI’s primary purpose of advancing progress in the careers of our members and the positioning of the wider marketing profession”.

Mr. Thornton added that “the growth in demand for marketing professionals in Australia has grown by an impressive 18% over the past 5 years; an annual average compound growth rate of 3 percent. The Department of Employment projects that by 2022, the demand for marketing professionals and managers will grow to around 228,000. Of course, with growth comes greater demand for marketing professionals across all career stages.

VETASSESS is Australia’s leading vocational education and training (VET) skills assessment provider for both migration and national skills recognition. Working actively with industry bodies, VETASSESS aims to ensure that their assessments continue to meet the changing corporate landscape.

The key to a successful marketing career is uniform standards for formal education and continuous professional development. To that end, the AMI leads the setting of those standards through the Certified Practising Marketer designation, and the accreditation of marketing degree courses across Australian Universities as well as the endorsement of Vocational Educational Training courses including the partnership with VETASSESS.

About the Australian Marketing Institute

The purpose of the AMI is to provide cutting edge marketing theory and practice to fuel progress in the careers of marketers. AMI has advanced the marketing profession since 1933, and today is Australia’s pre-eminent professional marketing body.

For details about the AMI, please visit:


VETASSESS is the leading assessment authority in Australia for skilled migration assessments and actively works with industry bodies to ensure that its skilled migration assessments continue to meet industry needs.

For details about VETASSESS, please visit:

For further information or any queries please contact:


Erin Dowling

Senior Account Executive


Sophia Pellatt

Senior Account Manager

03) 9901 5010


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