Influencers are swamped by requests to post and share every single day. The problem is, most of their outreach methods are wrong; they are using ineffective templates, content, and even targets and partners. Do you feel like you fall into that category? This blog will discuss outreach tactics, particularly addressing types of content you should use for outreach purposes fresh from the guru himself –
1. Q&A Sessions
This is probably the easiest way to get your content on another platform. You can do Q&As on industry forums (e.g inbound.org for marketers), general forums (e.g Reddit), or social media. This helps you showcase your expertise in your niche and it’s also a good networking opportunity.
Participants in the Q&A sessions are likely to ask questions on topics you’ve written or mention about before. When this happens, simply give a brief description of the solution, and share a link to an in-depth article you wrote on the subject.
In some cases, after saying they have written about the topic before, they can simply gives a link to an article about the discussed the problem. Make sure to read the forum guidelines or rules for any forum you plan to use for your Q&A sessions and you can do as many forums as you desire, as long as they’re a good fit for your product or service.
Be sure to do these along with the forum guidelines:
- Introduce yourself: tell them who you are, what you do, and why you’re in a good position to answer their questions; some folks will have no idea about these, especially on a general forum.
- Mention the duration of the Q&A session: they rarely last more than 12 hours, but you can leave it open for as long as anyone has questions to ask. Choose a reasonable duration and time that works for you and your audience.
- Answer questions: try to answer every relevant questions, as long as they’re asked within the session’s time frame. You can decide to answer questions asked outside the time frame, or not. Feel free to link to other resources as an answer to a question if you’ve not written about it yet.
Question and answer sessions can help you spread your content across different platforms – Sabri Suby
2. Become a case study
Most times, businesses decide potential case study candidates from their list of customers; case studies can be the most effective tactics used for content format. They may choose candidates using the following criteria:
- Results: customers who have experienced insane results from using their product or service.
- Strong product knowledge: customers who know their product inside out, meaning they can explain the value of features of their product or service in ways that appeal to potential customers.
- Switched from competitor: customers who use them after leaving a competitor. Might help highlight why they’re better than the competitor to indecisive leads.
- Big name: being a big brand or company automatically means case study candidate.
Reach out as a potential candidate for case study if any of the first three criteria applies to your company. For best results, send the email to someone with any of the following titles at the company:
- Marketing Manager
- Chief Marketing Officer
- Content Marketing Manager
- Content Marketer
- VP of Marketing
3. Be a guest on a podcast
500 million is the number of active blogs in the world. In contrast, there are about 250,000 active podcasts. Podcasts are just getting started and that means lower competition. That is no barrier though, as several people vouch for its effectiveness.
Hal Elrod (author) credits being on 150 podcasts in the two years since his book came out as the number one reason he now sells twice as many more books monthly.
Guest podcasting helps you reach a wider audience with your posts, books, and services. Guest podcasting takes considerably less time than writing a post. Additionally you can get links to all of these in the podcast show notes, just make reference to any of them during the show, and your host can include it in the podcast show notes. Get on 20 to 50 podcasts, and the results will speak for itself.
A good article usually takes at least five hours to write and edit, and a great long-form article like the kind featured on Sumo takes at least ten and sometimes twenty hours. An hour long podcast on the other hand only takes an hour. If you add on two more hours (one for research and one for prep), it’s still only three hours vs ten. – Taylor Pearson
4. Write guest posts
Top SEOs know that guest posting is still one of the best ways to get your content across different platforms and get links too. One thing is sure: before you start a guest posting campaign, you need to be prepared. While guest posts can create awareness, Sabri Suby will be focusing on the expansion of the content’s reach.
First, create pillar content on your blog.
Bonus points if you do some keyword research and the post is on a keyword you want to rank for.
This tactic will help increase the backlinks from several different websites and media to the original content, thus increased outreach. The point is, improve your SEO and with time, that content will be easily found by guest posts, mentions and more people will link to it.
5. Write and record product reviews
It might sounds cliché, but Sabri Suby didn’t mean 500-word generic reviews about a product or service.
Unfortunately, for some products, there are still scarce great reviews. For example, reviews of the link tracking tool Clickmeter. Those links and you’ll find just one review that’s over 1,000 words. That is still insufficient and it’s obvious they’re just writing the article for the affiliate link.
So write useful reviews.
That means don’t just tell people features of a product, show them how to use it. Writing useful reviews are hard, sometimes it takes days or weeks, but it will be worth the effort. These reviews will then get linked back to your original goods/services, hence, increased in outreach.
6. Create research or personal data
Data are shared between people and different platforms for these following reasons:
- To provide evidence for the points they raise in an article
- To convince an employer to invest in certain products, services, or strategies
- To build trust, and establish authority
Large sets of data can reveal new and interesting findings. Since most marketers do not have the time or resources to do research or analyze big data, meaning they will link it back to the original article for more readings
If you cannot carry out the research on your own, it’s always a good practice to collaborate with someone else in your niche to create it. In fact, whether you can do it on your own or not, collaboration is a good thing. Leading to the next point.
7. Collaborate to create resources
Collaboration doesn’t just mean help with expenses, it also means a wider reach for your content and more backlinks. The companies you collaborate with are more likely to share and link to the resource you created together, whether on their blog or in guest posts. Don’t hesitate to seek opportunities to collaborate with influencers or other businesses in your niche; like SMI, Marketing Profs, Hubspot, Facebook, etc.
That’s what Buzzsumo did after analyzing one billion Facebook posts. You can create the resource, and ask an influencer in your niche to write about it.
8. Develop software or an app
When the “content is king” movement began years ago, most marketers limited themselves to the written word.
When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important – Bill Gates said, third paragraph from his “Content is King”
Simply put, a software or tool is content. It’s difficult to argue that any other piece of content would even come close to creating a software with different links in it. Only original research or data comes close.
Some content forms for outreach such as software and original research are advanced forms of content which require a huge chunk of time or money to create – something not everyone has.
Software, for example, could set you back by hundreds of thousands of dollars. But if you have the budget, the rewards are worthwhile. Because you won’t be another brand or person struggling to be heard. You’ll be the fellow that arrived overnight from nowhere.
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Original article written by Sabri Suby on July 11, 2017, published by KINGKONG.