This is the second of a three-part series where we look at the impact of the state of economic and consumer affairs on consumer perceptions and discretionary spending. In this part, we explore what leading Australian Marketers’ burning questions are in relation to consumers and their current mindsets. Read More
Continuing Professional Development (CPD) essentially ensures that you continue to be proficient and competent in your profession while also providing you with the essential skills and expertise that can assist you in progressing your career as a professional marketer Read More
As a graduate of Harvard Business School and Harvard Medical School, I have a thirst for knowledge, keeping up with the latest, cutting edge techniques. My motivation for joining AMI was just that. Meeting ambitious, like minded people who are inspired to change and impact the world through marketing. Read More
How can marketers effectively translate complex data and findings into formulating simple, coherent and compelling campaigns? And while we know personalisation builds loyalty, how can we avoid it from crossing into the creepy?
Storytelling and Personalisation are the next frontier for marketers and ANZ’s Brand Academy is equipping its teams with new skills to exceed consumers’ changing expectations and help them meet their financial wellbeing needs. ANZ’s Head of Brand Strategy & Marketing, Kate Young tells all. Read More