The current Covid-19 crisis has meant that many of us are now remote working, from the comfort of our homes. Video collaboration has become an increasingly utilised component of both business and social interactions. The ability Read More
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to Read More
The following is not another run-of-the-mill coronavirus update I assure you, but my observations as a marketer and how to harness branding opportunities without compromising on integrity in your crisis communication writes Kimberley Lim, Deputy Read More
Do you worry about keeping your website secure from hackers? In these unprecedented times, it’s easy to let the monstrous challenges we’re facing distract us from mundane or routine tasks – like practising good cyber hygiene. Read More
Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. Read More
A passionate group of Promotional Merchandise professionals has created a range of Wellness Care Packs delivered in a reusable Australian made box that transforms into a laptop stand. Created by a local Melbourne company, the range of Read More
It’s tax time! It pays to learn what work-related expenses you can claim. Do you know what you can and can’t claim during tax time? Lodging your tax return is easy with the ATO’s Working Read More
Right now – everyone is at home. Sure, it’s a terrible situation happening globally at this time. But, your customers are at home, and they’ve got more time and fewer distractions than ever before. This means they’re Read More
One of the core principles of digital transformation is that it is meant to improve customer experience. But at the end of the day, humans are … wait for it … humans. Which means successful digital Read More
As the 2020 AMI Awards for Marketing Excellence starts the countdown to close nominations, we take an in depth look into 2019 National Data-driven Marketing winner, Benetas‘ campaign ‘Winning via a Data Driven Marketing Strategy’. Their award-winning Read More
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