Collaboration meets joint commitment to provide outstanding professional development services in marketing & promotional products industries The Australian Marketing Institute (AMI) and the Australasian Promotional Products Association (APPA) have established a new partnership with a Read More
If you want to be a successful brand, customer obsession must be your number one priority. This obsession – this way of consistently seeing your brand through the lens of your customer – will guide your Read More
The Measured Marketer allows companies to play in the digital space and maintain relevance in changing economic landscape. As Australian businesses adapt to changes brought on by the digitisation of the economy, a new marketing Read More
Over the last decade we have seen the creative marketer, the martech marketing team, and the data driven marketer. It is clear that the marketing leader of the future needs to infuse all these attributes. Read More
Online Directory launch to coincide with privacy law amendments The Association of Market and Social Research Organisations (AMSRO) today launched an online directory for its Trust Mark in the wake of a significant amendment to Read More
It’s hard to show ROI in B2B marketing because selling to companies usually involves long sales cycles, multiple influencers, and several product lines that can be sold to the same company. B2B Marketers have traditionally Read More
A warm welcome to our new members especially our new Certified Practising Marketers! I would like to start my message by welcoming new Directors Peter Griffin and Mona Lolas. The Australian Marketing Institute would not Read More
Last week, the Australian Marketing Institute (AMI) and Vision Critical co-hosted two CMO Lunch Series events: The Customer-obsessed CMO and CX for the CMO, an executive lunch series for CMOs and CCOs to share peer-to-peer insights while networking over lunch. Over 20 Read More
Organisations sign a Memorandum of Understanding that aims to improve the link between marketing & recruitment professions. The Australian Marketing Institute and Michael Page International (Australia) have launched a strategic partnership for 2018 that will Read More
Nicola is the Founder of Feeney Marketing a successful marketing agency established in 1996. Passionate about delivering outstanding work, her process begins by investigating where the issues are and then identifying opportunities, matching these to Read More
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