Announcing State Winners for the 2018 AMI Awards For Marketing Excellence

The Australian Marketing Institute (AMI) is proud and excited to reveal the State Winners for the 2018 AMI Awards for Marketing Excellence. 

This year more than 200 organisations and 227 paid entries involved from all around Australia entered the Awards.  The quality and diversity of campaigns showed off each state’s finest talent, with judges deliberating over the course of weeks to select the worthy winners. No easy task, considering the number of outstanding submissions.

On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the state winners. Your achievements deserve to be recognised.

NSW

Special Award Winners:

Chief Marketing Officer of the Year: Ben Allen, Stockland
Marketing Team of the Year: The Secure Parking Marketing Team
Certified Practising Marketer of the Year: Melanie Lindquist, Head of Client Strategy, Adshel

NSW Category Winners:

Category Campaign Name Company/Agency
Brand Revitalisation Shake it up, You’re in charge UM Sydney
Consumer Acquisition Marketing The Hatchling Program Secure Parking
Consumer Insights Results not to be sneezed at Fiftyfive5 / Bayer Consumer Health
Content Marketing To all those who mum Stockland
Corporate Social Responsibility (CSR) Disposable Truths The GPT Group
Creativity in Brand, Product or Service Nexcare Animal Prints – connecting with mums & kids for GROWTH! 3M Australia
Customer Experience Marketing Young Practitioners Mentoring Program The Tax Institute
Education 2017 Open Day campaign Australian Catholic University
Financial Services Marketing PayPal mCommerce Index PayPal Australia
Innovation in Product/Service An Innovation in Disaster and Emergency Planning Pitney Bowes
Integrated Marketing Communications Unexpected Joy Stockland
Marketing Communications: B2C and B2B Mumbrella360 Mumbrella
Not for Profit Marketing 2017 #makegoodhappen Good360 Christmas Campaign Good360
Property Marketing Harvest by AVID Property Group AVID Property Group
Public Sector Marketing A Fresh New Look for Murrumbidgee Council The Articulate Pear
Small Budget Marketing Tastings on Hastings Festival 2017 Dragonfly Marketing / Port Macquarie-Hastings Council
Social Media and Digital Marketing LiveSelects PayPal Australia
Social Media and Digital Marketing LEGO: Build Australia UM Sydney
Sponsorship Marketing Optus and the Gold Coast 2018 Commonwealth Games Optus
Tourism & Hospitality Marketing New Caledonia Tourism Marketing 2017 New Caledonia Tourism

QLD

Special Award Winners:

Chief Marketing Officer of the Year: Keith Stanley, Marketing Express
Marketing Team of the Year: RACQ Marketing Team
Certified Practising Marketer of the Year: Demetri Hughes, Managing Director, Brand Council

QLD Category Winners

Category Campaign Name Company/Agency
Brand Revitalisation Unleashing the Goodstart brand Goodstart Early Learning
Consumer Acquisition Marketing RACQ Pet Search RACQ
Consumer Insights Queensland Health Breastscreening campaign Queensland Health
Corporate Social Responsibility (CSR) Too Bright Tonight Campaign Hinkler Central Shopping Centre, QIC
Creativity in Brand, Product or Service Blue Care ‘Always’ brand campaign UnitingCare Queensland
Customer Experience Marketing Village Roadshow Theme Parks Global Website Platform Guerrilla, Village Roadshow Theme Parks
Education Dorothy Hill Observatory – inspiring wonder and awe Brisbane Girls Grammar School
Financial Services Marketing GOOD MOVE: Brand & Response tactics working together, delivering results across summer for CUA. Credit Union Australia, CARAT
Integrated Marketing Communications Harmony by AVID Property Group AVID Property Group, Martins Brand House
Marketing Communications: B2C and B2B the verandah at Stockland Gladstone Stockland Gladstone
Not for Profit Marketing Bleach* Festival 2018 Guerrilla, Bleached Arts
Public Sector Marketing Get Set for the Games Clemenger Brisbane
Social Marketing and Social Change Phone down, Chin up BCM, Department of Transport and Main Roads
Social Media and Digital Marketing #Adoptabull Liquid Interactive
Tourism & Hospitality Marketing Welcoming the Commonwealth to the Sunshine Coast Sunshine Coast Council

SA

Special Award Winners:

Marketing Team of the Year: Motor Accident Commission 2017
Certified Practising Marketer of the Year: Rod Buchecker, Chair, The Executive Connection

SA Category Winners:

Category Campaign Name Company/Agency
Brand Revitalisation Statewide Super Brand Revitalisation Project Statewide Super
Social Marketing and Social Change Anti Drink Driving FY17/18 – ’10 Year Hangover’ Motor Accident Commission
Sponsorship Marketing 2017 Game Changers Motor Accident Commission

VIC

Special Award Winners:

Certified Practising Marketer of the Year: Nina Christian, Founder & Lead Marketer, Braveda
Chief Marketing Officer of the Year: Ric Navarro, Norman Disney Young

VIC Category Winners:

Category Campaign Name Company/Agency
Brand Revitalisation All Kinds of Clever La Trobe University
Consumer Insights SEEK Laws of Attraction SEEK
Consumer Retention TelstraSuper International Women’s Day Campaign TelstraSuper
Content Marketing Talent for Every Future University of Melbourne
Creativity in Brand, Product or Service Australia’s first cinema for kids captures the imagination of the family market Village Cinemas Australia
Education Chase Your Calling Chisholm Institute, DPR&Co
Financial Services Marketing How MLC is unchanging lives. NAB
Innovation in Product/Service HICAPS Go NAB
Marketing Communications: B2C and B2B Benetas takes on the consumer market Benetas
Marketing Team of the Year B2B Marketing Team Mercer
Not for Profit Marketing Yooralla’s integrated marketing campaign for the NDIS market Yooralla
Small Budget Marketing Pride and Pain: The stories of our shared history Australians Together, ntegrity agency
Social Marketing and Social Change National Advance Care Planning Week Advance Care Planning Australia, Austin Health
Social Media and Digital Marketing Mercedes-Benz Grow Up Online Circle Digital, Mercedes-Benz Australia
Sponsorship Marketing Mini Legends Draft NAB

WA

Special Award Winners:

Chief Marketing Officer: Rene LeMerle, Bonfire
Best Marketing Agency: The Brand Agency
Future Leader of the Year: Gabe Mach, Bonfire

WA Category Winners:

Category Campaign Name Company/Agency
Brand Revitalisation Bethanie, It’s not ageing, it’s living Bethanie / The Brand Agency
Content Marketing Home Loan content marketing campaign Bankwest
Customer Experience Marketing ArtQuarium Stockland Riverton
Integrated Marketing Communications Make The Safe Call Western Power
Not for Profit Marketing Raffle Microsite Royal Life Saving Society WA
Property Marketing A Recession-Proof Marketing Strategy for Liv Apartments Defence Housing Australia / Bench
Public Sector Marketing Let’s Thursday Like We Friday City of Perth / The Brand Agency
Sponsorship Marketing Become a Fan of Everything with Bankwest Bankwest

ACT

ACT Category Winners:

Category Campaign Name Company 
Content Marketing Beauty Redefined Canberra Centre / QIC
Sponsorship Marketing The Jellyfish Bloom Canberra Centre / QIC, Events ACT
Tourism & Hospitality Marketing Canberra or Can’tberra Quiz VisitCanberra

NT

Category Campaign Name Company
Brand Revitalisation TIO – Brand Revitalisation TIO

 

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