Are Big Brands Dying?
Fact or fiction? Big brands pay the salaries and provide investment returns for many millions of people via pension funds. So if anyone declares that big brands are dying they receive a great deal of Read More
Fact or fiction? Big brands pay the salaries and provide investment returns for many millions of people via pension funds. So if anyone declares that big brands are dying they receive a great deal of Read More
Thanks in part to Daniel Goleman and Adam Grant, the debate for years seems to be fixated on what’s a better predictor of job and career success — IQ or EQ? If you’re keeping score at home, a Read More
If you are like most marketers, you begin your content marketing efforts with the best of intentions. You have great ideas for content that you are sure readers will connect with. You have some thoughts about Read More
What are powers of deduction? Sherlock Holmes offered Dr Watson a masterclass when Watson handed him a pocket watch. It belonged to your brother, who inherited it from your father, Holmes told Watson. He was Read More
As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which Read More
My career Jade Coote – 34 years. Current role – Somfy Oceania Marketing Manager I started working in a junior role in the Somfy Oceania marketing team after having recently completed my undergraduate studies at Read More
Webinars and webcasts play a notable role in content marketing. Marketers are increasing spend on these tools as they offer real-time connectivity between the presenter and the audience. Webinars and webcasts (a.k.a. digital events) are Read More
Zora Artis is the CEO of Three’s a Crowd, an independent strategic creative and digital services firm working with corporate, government, SMEs and non-for-profit brands across a multitude of sectors. She’s a strategist with over Read More
Marketing is evolving everyday as new advancements in technology augment its capabilities, and Artificial Intelligence, or AI, is absolutely no exception. While AI is often considered something of a fantasy, it is in fact, already Read More
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